EssenceMediacom: Senior Associate, Media, GCC

Role Overview

Senior Associate, Media at EssenceMediacom (WPP Media), GCC. This role leads the development and execution of 360 media strategies to enhance online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for clients.

Company Overview

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

EssenceMediacom is a new breed of media agency grounded in analytics and insights, powered by data and technology. The agency believes in the power of media and creative to drive breakthroughs for the world's best brands, helping clients understand the modern marketing paradox and discover breakthroughs brands need to win with their consumers. The agency is designed for the new communications economy—built on data and technology, built for people and algorithms, built around diverse schools of thought, built to test and learn at scale, and built to evolve.

Role Purpose

The Senior Associate, Media will develop and execute comprehensive digital media strategies to support marketing objectives and enhance brand visibility. This role is ideal for someone with at least one year and a half of experience in digital media, ready to take on more responsibility, manage projects, and contribute to strategic planning.

Key Responsibilities

Strategy & Planning

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
• Develop and manage a content calendar that aligns with marketing goals and audience interests.
• Analyze market trends and user data to inform strategy and make data-driven decisions.
• Plan and manage paid digital advertising campaigns, display ads, and social media ads.

Campaign Execution

• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.
• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.
• Collaborate with internal teams and external partners to create high-quality, engaging content.

Performance & Insights

• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.
• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Qualifications & Experience

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• Minimum of one year and a half of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms and campaign management.
• Strong understanding of social media and digital advertising strategies.

Skills & Competencies

• Proficiency in digital marketing tools and analytics platforms, including social media insights.
• Excellent communication, organizational, and analytical skills.
• Ability to lead projects, manage multiple tasks, and meet deadlines.
• Embrace WPP and WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Additional Information

WPP Media is committed to a hybrid working approach, with teams in the office around four days a week. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The organization hosts employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. Accommodations or flexibility can be discussed with the hiring team during the interview process.