Essencemediacom: Associate, Media, UAE Talent

Role Overview

Associate, Media at Essencemediacom, a WPP Media brand, based in the UAE. The role supports the development and execution of media plans and campaigns, ensuring efficient implementation of media strategies to meet campaign objectives and client needs.

Company Overview

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Essencemediacom is a new breed of media agency grounded in analytics and insights, powered by data and technology, helping clients understand the modern marketing paradox and discover breakthroughs to win with their consumers.

Role Purpose

The Associate, Media supports the development and execution of media plans and campaigns, ensuring efficient implementation of media strategies to meet campaign objectives and client needs, ultimately contributing to the success of client campaigns and the growth of the agency.

Key Responsibilities

Media Planning & Execution

• Assist in the creation and execution of media plans, including the scheduling and placement of ads across various channels.
• Manage media schedules, trafficking of ads, and ensure all media materials are delivered accurately and on time.
• Coordinate with media vendors and ensure timely delivery of media assets and placements.

Campaign Management & Optimization

• Monitor and manage media campaigns to ensure adherence to schedules and budgets.
• Monitor ongoing campaigns and adjust strategies as needed to improve performance and achieve campaign goals.
• Collect and analyze media performance data, providing insights and recommendations for campaign optimization.

Vendor & Client Relations

• Support the negotiation of media rates and placements with vendors, ensuring favorable terms for the agency or client.
• Maintain relationships with media vendors and assist in sourcing new opportunities and securing media buys.
• Act as a point of reference for clients and internal teams regarding media planning and execution.

Reporting & Analysis

• Prepare regular reports on media activities, including budget tracking, performance metrics, and campaign results.

Qualifications & Experience

• Bachelor's degree in marketing, advertising, media, or a related field.
• Strong interest in the media landscape and a desire to learn about media planning and buying.
• UAE Family book is required.

Skills & Competencies

• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Embrace WPP and WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire Transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Additional Information

WPP Media offers competitive medical, group retirement plans, vision, and dental insurance; significant paid time off; preferential partner discounts; and employee mental health awareness days. The role follows a hybrid approach, with teams in the office around four days a week. Flexibility and accommodations can be discussed with the hiring team during the interview process. WPP Media is an equal opportunity employer committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.