وصف الوظيفة
Role Overview
Ecommerce Manager for Jacquemus and Farm Rio at Chalhoub Group. This role drives eCommerce strategy, manages online P&L, and optimizes profitable growth across digital channels.
Company Overview
Chalhoub Group has been a partner and creator of luxury experiences in the Middle East for over seven decades. The Group operates as a hybrid luxury retailer with a portfolio of over 10 owned brands and distribution expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. The Greenhouse is the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
Role Purpose
The Ecommerce Manager is responsible for driving the eCommerce strategy, managing the online P&L, and optimizing profitable growth by leveraging data insights, performance marketing, operations and online merchandising strategies to deliver a world-class customer experience while collaborating with internal teams, suppliers, and third-party agencies.
Key Responsibilities
Strategy & Planning
- Lead the annual eCommerce strategy and budget in collaboration with the eCommerce General Manager and Brand General Manager.
- Manage product, pricing, and promotional strategies to drive site performance and build synergies across all channels (Retail, eCommerce, e-Retail).
- Own the online brand P&L and leverage its insights to optimize cost drivers and improve profitability.
- Cultivate internal and external relationships, including third-party agencies and e-Retail teams to drive eCommerce growth.
Online Merchandising
- Develop and execute a compelling product assortment and presentation strategy based on customer preferences, inventory, performance and trends.
- Oversee product categorization, tagging, and search functionality for improved user experience and conversions.
- Plan and execute promotions, campaigns, and update product content to reflect accurate pricing, images, and descriptions.
Performance Marketing & Web Analytics
- Develop and execute performance marketing strategies across digital channels (PPC, Display, Social, Affiliate) to drive traffic and conversions.
- Continuously optimize marketing spend, creative, and targeting based on performance data.
- Use web data to identify areas for improvement, understand customer behavior onsite, optimize marketing performance and manage KPIs via eCommerce dashboards.
Product Management
- Develop product strategies that align with customer needs and brand objectives.
- Work closely with internal teams to ensure products deliver an exceptional customer experience.
Cross-Functional Leadership & Development
- Lead innovation in omnichannel experiences and work with central teams, product team and Retail teams.
- Manage the product roadmap and ensure alignment with business goals.
Qualifications & Experience
- Proven experience in eCommerce management with expertise in performance marketing, merchandising, and P&L management.
- Strong background in digital marketing channels (PPC, Display, Social Media, Affiliate Marketing).
- Data-driven decision-maker with experience in web analytics and managing eCommerce performance dashboards.
- Expertise in product management and cross-functional team collaboration to deliver exceptional customer experiences.
Skills & Competencies
- Google Analytics, Google Ads, Facebook Ads, and Dynamic Yield.
- SFCC (Salesforce Commerce Cloud).
- Strong communication, negotiation, and leadership skills.
Additional Information
Chalhoub Group offers a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts. The Group provides enriching experiences, learning and development opportunities and exposure to different assignments within the role or through internal mobility. Assessments and interviews should be completed independently and without assistance from generative AI tools. Chalhoub Group is committed to inclusion and diversity and welcomes all applicants without regard to gender, age, race, religion, national origin or disability status.