E-commerce Merchandising and Visual Merchandiser

Role Overview

E-commerce Merchandising and Visual Merchandiser at Hermès Paris. This role combines category expertise, buying strategy, and visual site animation to drive e-commerce growth across the Middle East region.

Role Purpose

To become a category expert who shapes e-commerce merchandising strategy, optimizes inventory and sales performance, and creates compelling visual experiences that align with brand guidelines and commercial objectives.

Key Responsibilities

Category Strategy & Market Intelligence

• Contribute to the subsidiary's merchandising strategy by working closely with the digital team, the métiers, and E-Commerce Merchandising Manager.
• Consolidate and communicate entity needs in terms of product typology, stock levels, and other requirements.
• Deepen market knowledge across countries to continuously refine buying strategies.
• Monitor Sell Through (ST) and months of stock (MOS) objectives and business evolution, including category mix and product performance.
• Build strong relationships with the central European team to ensure clarity around the subsidiary's strategy and to advocate for its business priorities.

Reporting & Performance Management

• Produce accurate and regular reporting on category performance by country and share the appropriate level of information.
• Implement action plans with your manager based on performance monitoring.

Omnichannel Collaboration

• Collaborate with retail and merchandising teams on omnichannel initiatives.
• Ensure strong collaboration with the Retail Merchandising team to align on omnichannel strategy and optimize stock levels across Middle East.

Operations & Partnerships

• Establish strong partnerships with E-Operations to ensure a smooth operation flow, especially during peak months.
• Brief CRC teams ahead of collection and product launches and build strong links with this department to ensure product strategy and key commercial moments are well understood.

Buying & Assortment Management

• Build product assortments and sizing strategies aligned with revenue targets.
• Prepare buying sessions and propose a tailored strategy for each category ahead of Previews and Podiums, addressing the specific needs of different markets.
• Execute buying activities by defining assortments and offer sizing in line with business objectives, including assortment breadth and depth.
• Monitor the assortment of Permanent Stocked items in collaboration with Retail Planners to ensure a global strategy across Middle East stores and e-commerce.

Inventory Optimization

• Monitor stock coverage by category and work on action plans to animate stock with appropriate actions: transfer in and out, portfolio cancellations, reorders, push offers, and destocking.

Visual Merchandising

• Ensure that visual merchandising, homepages, and newsletters are compelling, aligned with product strategy, and consistent with Group and Middle East subsidiaries' launch calendars.
• Animate the e-commerce site's visual merchandising daily to deliver an attractive and coherent product offer aligned with buying strategy and brand guidelines.
• Implement website personalization based on customer specificities and commercial calendar.
• Work closely with Retail Merchandisers and Buyers to tailor visual merchandising to business needs, maximize sales, and improve customer satisfaction.
• Analyse visual merchandising performance using Contentsquare and build action plans in line with findings.

Editorial & Digital Animation

• Manage the digital animation calendar and proactively propose editorial initiatives based on business needs and product news, in collaboration with the Communication team.
• Ensure all in-stock products have the required assets (visuals, product descriptions, etc.) to be published online and follow up with Group Digital teams as needed.
• Ensure daily product go-live according to the launch calendar in close coordination with the Retail Merchandising and Buying team.
• Analyse and share emailing and cross-selling performance using Google Analytics dashboards.

Qualifications & Experience

• Bachelor's degree or Master's degree (Bac +5) from a university or business school.
• At least 5 years of experience in Retail Merchandising.
• Experience in E-commerce.

Skills & Competencies

• Strong product sensitivity and aesthetic awareness.
• Strong analytical and synthesis capabilities.
• Understanding of business dynamics and commercial mindset.
• Coherent decision-making abilities based on analytical thinking and commercial creativity.
• Problem solver mindset and hands-on attitude.
• Excellent interpersonal and communication skills with a customer service orientation.
• Team player mentality to build meaningful relationships and ability to work autonomously.
• Strong IT skills.
• Proficiency with Contentsquare and Google Analytics.

Additional Information

• Availability, flexibility, and dynamism to function in a high-pace environment.
• Flexibility to travel.