E-commerce Merchandiser

Role Overview

E-commerce Merchandiser at Al Boom Marine (ABM), reporting to the Head of Omni. Full-time position based in Dubai, UAE.

Company Overview

Al Boom Marine (ABM), established in 1987, is a leading omni-channel retailer and distributor across the GCC and MENA region. The company operates a diversified business spanning retail, wholesale, and e-commerce, supported by a portfolio of world-class brands across six key divisions: Apparel, Footwear & Accessories, Cycling, Consumer Electronics, Optical, and Sports. ABM is recognized as one of the region's most respected retail organizations and a trusted partner for global brands seeking growth across the GCC and wider MENA region.

Role Purpose

The E-commerce Merchandiser drives online sales and conversion by delivering a best-in-class shopping experience across ABM's brand websites. The role owns end-to-end product setup, on-site merchandising, stock visibility, and promotional execution, ensuring the right products are presented to the right customer at the right time and in line with brand standards.

Key Responsibilities

On-site Merchandising & Website Optimisation

• Merchandise category and collection pages based on sales, stock depth and seasonal priorities, including product sequencing, featured SKUs, and sold-out management.
• Manage homepage banners, landing pages and promotional content to drive engagement.
• Configure and manage search, discovery and recommendation tools (upsell, cross-sell, related products) in line with commercial objectives.
• Ensure all content aligns with brand guidelines and visual standards.

Product Setup & Catalogue Management

• Upload and maintain accurate product listings, descriptions, pricing, imagery and attributes across the e-commerce platform (Shopify Plus).
• Ensure timely go-live of new arrivals, product launches, price changes and stock updates.
• Optimize product categorization, collections, tags and filters to improve browsing, search and discovery.
• Maintain catalogue hygiene by resolving missing content, broken listings, out-of-stock visibility and data errors.

Promotions & Campaign Execution

• Work with the marketing team and agencies to plan and execute promotions, discounts and seasonal campaigns (e.g., Black Friday, Ramadan, Back to School).
• Set up and QA promotional pricing, discount codes and campaign pages ahead of launch.
• Coordinate product placements and highlight key SKUs to maximise sales during campaigns.

Stock & Range Management

• Monitor online stock availability, aged inventory and sell-through with buyers and logistics.
• Flag stock risks and opportunities (low cover on best-sellers, slow movers) and recommend merchandising or promotional actions.

Performance Analysis & Reporting

• Monitor product and category performance – sales, conversion, sell-through and customer behavior – using Google Analytics, Shopify reports and e-commerce dashboards.
• Prepare regular trading reports and provide actionable insights to improve merchandising, pricing and range decisions.

Customer Experience

• Monitor site navigation, customer feedback and product reviews; identify and implement improvements.
• Regularly QA the website across desktop and mobile to ensure a seamless customer journey.

Collaboration & Vendor Coordination

• Partner with marketing, design, buying, logistics and IT teams to ensure seamless execution of merchandising plans.
• Support content development for product launches, collections and brand stories.
• Coordinate with external vendors and agencies, and manage and process their invoices.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Retail or a related field.
• 2–4 years' experience in e-commerce merchandising, preferably in retail, fashion, footwear or sports.
• Hands-on experience with Shopify or Shopify Plus (or similar platforms such as Magento or WooCommerce); marketplace experience is an advantage.

Skills & Competencies

• Strong commercial and analytical mindset; proficient in Excel and Google Analytics.
• Excellent attention to detail and organisational skills, with the ability to manage multiple launches and deadlines.
• Good visual sense and understanding of the online customer journey.
• Strong communication and collaboration skills.
• Proactive, highly motivated team player with a passion for sports and lifestyle retail.
• Arabic language skills are an advantage.

Additional Information

Key Performance Indicators

• Online conversion rate and revenue by category.
• Sell-through and stock availability of key SKUs.
• Speed to live for new products (time from stock receipt to online).
• Catalogue accuracy and content completeness.
• Campaign go-live accuracy and on-time delivery.

Internal & External Interactions

Internal stakeholders: Buyers / Brand teams, Marketing team, Logistics / Warehouse, IT, Finance.

External stakeholders: Performance marketing agency, Technology / platform agency, Content and photography vendors, Marketplace partners.