وصف الوظيفة
Role Overview
E-Commerce Marketing Specialist at webook.com, focused on driving traffic, engagement, and online sales through performance marketing, SEO, and content optimization.
Role Purpose
Maximize online visibility and conversion through data-driven strategies and effective digital campaigns that drive traffic, engagement, and sales for the webook.com platform.
Key Responsibilities
Performance Marketing
- Execute performance marketing campaigns across Meta, Google, and other platforms.
- Track key metrics including traffic, CTR, conversion rate, and ROAS.
Search & Product Optimization
- Manage SEO/SEM and optimize product listings to improve visibility and ranking.
- Apply SEO principles to enhance discoverability across the e-commerce platform.
Campaign Coordination
- Coordinate promotional campaigns aligned with the marketing calendar.
- Collaborate with creative, content, and product teams on campaign execution.
Customer Retention
- Manage CRM and email marketing for retention and re-engagement.
Reporting & Analysis
- Prepare weekly and monthly performance reports and insights.
Qualifications & Experience
- Bachelor's degree in Marketing, E-Commerce, or related field.
- 2–4 years of experience in digital or e-commerce marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of SEO principles and e-commerce CMS platforms.
Skills & Competencies
- Data-driven mindset with strong attention to detail.
- Proficiency with analytics tools.
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