Director of Sales and Marketing

Role Overview

Director of Sales and Marketing at AHLEI Saudi Arabia. This role leads sales and marketing for professional certifications and training courses within the Hospitality and Tourism industry, driving performance and growth through marketing strategy and sales plans.

Company Overview

AHLEI is the non-profit education and training arm of AH&LA, founded in 1953. AHLEI improves the quality and consistency of training resources available to the hospitality industry by identifying common needs, providing industry input, reviewing content, and offering product development advice. AHLEI provides guidance and direction for the development and execution of educational and professional certification programs for positions in the hospitality industry from line-level to general manager.

AHLEI Saudi Arabia participates in Saudi Arabia's Vision 2030 by directly contributing to tourism workforce development in Saudi Arabia.

Role Purpose

To lead the sales and marketing function for professional certifications and training courses, establishing and executing marketing strategy and sales plans that drive performance and growth across the organization.

Key Responsibilities

Strategy & Planning

• Set, implement and monitor annual business plan goals, commercial plans and sales targets with monthly reviews to align the sales plan.
• Develop and implement marketing strategies and initiatives.
• Develop, manage and monitor social media channel strategy.
• Oversee web traffic analysis to create and execute a successful online and offline marketing strategy.
• Prepare annual expenditure proposal for all sales, marketing and communications activities.
• Forecast and allocate approved budget as per ongoing activities on a monthly basis.

Sales Leadership & Execution

• Provide management and leadership expertise to coordinate sales efforts.
• Ensure sales team members perform as per expectations and attain sales targets.
• Perform sales pitches, sales calls and help sales team members to close sales.
• Develop professional close relations and maintain regular communication with customers and internal staff.
• Support sales by giving presentations and following up on sales leads.

Marketing & Brand Management

• Oversee the creation and management of the brand.
• Oversee the production of all brand identity materials, collateral and the development of new promotional materials, online and offline.

Client & Stakeholder Engagement

• Participate in meetings and conferences, prepare special quotes and respond to customers for generating and improving sales.

General

• Perform any other reasonable duties as required by the management from time to time.

Qualifications & Experience

• Master's degree or Bachelor's degree in Business Management or related major.
• Five years of experience in a similar position.
• Fluent in English and Arabic.

Skills & Competencies

• Presentation Skills
• Client Relationships
• Negotiation
• Sales Planning and Execution
• Consumer-oriented mindset
• Excellent Communication Skills
• Business Development
• Growth-driven approach
• Proactive nature