Director of Performance Marketing

Role Overview

Director of Performance Marketing at Boutique Group, based in Riyadh, Saudi Arabia. This senior role leads all digital marketing initiatives for The Red Palace, an ultra-luxury boutique hotel, driving brand awareness, qualified traffic, lead generation, and revenue growth across digital channels.

Company Overview

The Red Palace is an ultra-luxury boutique hotel in Riyadh, originally built in 1943 and reimagined as a masterpiece of refined hospitality. It blends timeless elegance with contemporary sophistication, offering meticulously restored architecture, curated cultural experiences, and unparalleled service. The Red Palace operates under Boutique Group.

Role Purpose

Lead the planning, execution, and optimization of all digital marketing initiatives to ensure The Red Palace's digital presence is innovative, data-driven, and aligned with Boutique Group's luxury positioning. Drive awareness, engagement, conversion, and revenue growth across all digital channels while managing the digital pre-opening roadmap and supporting ongoing guest acquisition and loyalty.

Key Responsibilities

Digital Strategy & Brand Positioning

• Develop and oversee The Red Palace's comprehensive performance marketing strategy, aligned with Boutique Group's brand and commercial objectives.
• Lead all digital performance channels, including paid search, display, social media, metasearch, programmatic, and retargeting campaigns to maximize awareness, engagement, and conversion.
• Strengthen The Red Palace's digital identity through compelling storytelling that integrates Saudi heritage, artistry, and modern elegance.
• Oversee the digital pre-opening roadmap in collaboration with Group Marketing and Commercial teams, ensuring seamless execution and impactful launch campaigns.
• Control rate parity.

Content, Creative Direction & Storytelling

• Define and maintain the brand's digital tone of voice, content calendar, and creative direction.
• Lead production of high-quality digital assets including video, photography, and immersive digital experiences.
• Manage collaborations with creative agencies to ensure digital content meets the highest standards of visual and editorial excellence.

Performance Marketing & Analytics

• Establish performance dashboards to monitor KPIs, including traffic, engagement, lead generation, conversion rates, and ROI.
• Drive SEO/SEM, paid media, and programmatic campaigns for maximum visibility, acquisition, and revenue impact.
• Collaborate with Revenue and Distribution teams to optimize digital spend, booking flows, and channel performance.

CRM, Personalization & Loyalty

• Lead CRM strategy, audience segmentation, and targeted campaigns to support pre-opening and ongoing engagement.
• Design and optimize digital guest journeys to enhance the user experience from awareness to booking.
• Support the implementation of Boutique Group's digital loyalty and guest engagement programs.

Leadership & Cross-Functional Collaboration

• Work closely with Group Marketing, Communications, Commercial, and Revenue teams to ensure campaigns are cohesive and aligned with business priorities.
• Oversee digital marketing budgets to ensure optimal ROI and resource allocation.
• Mentor and guide team members, fostering a high-performance, results-driven culture.

Representation & Advocacy

• Act as The Red Palace's digital ambassador, representing the brand at industry events and forums.
• Champion innovative technologies and best practices that enhance guest engagement and elevate storytelling.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field; Master's degree preferred.
• 5–8 years of progressive experience in digital marketing, with significant exposure to performance marketing at a senior level.
• Proven expertise managing paid media, SEO/SEM, social media, programmatic campaigns, and marketing automation platforms.
• Experience with CRM systems, analytics platforms, and data-driven decision-making.

Skills & Competencies

• Deep understanding of digital marketing channels, metrics, and best practices.
• Strong analytical and problem-solving skills with ability to interpret data to optimize campaigns.
• Exceptional communication, leadership, and stakeholder management skills.
• Strategic and creative thinker with strong attention to detail.
• Ability to manage multiple high-priority projects in a fast-paced, luxury hospitality environment.
• Proficiency in digital tools and platforms including Google Analytics, Meta Ads, CMS, and email automation platforms.
• Results-oriented and proactive with a strong sense of ownership and accountability.
• Adaptable to change and innovative approaches in a dynamic environment.
• Collaborative team player who fosters cross-functional alignment.
• Upholds and models the company's legacy values and competencies in all interactions with clients, teams, and stakeholders.

Additional Information

Key Performance Indicators

• Growth in website traffic and quality of audience.
• Lead generation and conversion metrics.
• Campaign ROI and cost efficiency.
• Engagement rates across digital channels.
• Email marketing performance including open and click-through rates.
• SEO ranking improvements and search visibility.