Director of Marketing

Role Overview

Director of Marketing at IHG Hotels and Resorts, InterContinental Doha Beach & Spa, located in Doha, Qatar.

Company Overview

IHG Hotels and Resorts is the world's largest family of luxury hotels. The InterContinental Doha Beach & Spa is located on Doha's longest private beach, nestled in landscaped gardens, and situated in an exclusive location minutes from downtown Doha, major government and corporate offices, the Doha Exhibition and Convention Centre, City Center Mall, and Doha Golf Club. The property features 12 restaurants, recreational facilities, a free-form swimming pool, and the world-class Spa InterContinental.

Role Purpose

The Director of Marketing is a key member of the hotel's Commercial leadership team responsible for developing and executing the hotel's marketing strategy, strengthening brand positioning, driving awareness and engagement, and supporting the hotel's revenue and business objectives across Rooms, Food & Beverage, Residences, Spa, Meetings & Events, and other experiences.

Key Responsibilities

Strategy & Planning

• Develop and lead the hotel's annual marketing strategy in alignment with the overall commercial and business plan.
• Translate hotel priorities, market opportunities, and commercial objectives into clear marketing strategies and action plans.
• Define target audiences, positioning, key messages, and channel strategies across the hotel's business segments.
• Monitor market trends, consumer behavior, competitor activity, and emerging opportunities to identify new areas for growth.
• Stay current with emerging digital platforms, technologies, trends, and consumer behaviors.

Brand Positioning & Content

• Act as the hotel's marketing brand guardian, ensuring consistency across all guest touchpoints.
• Develop compelling brand narratives and content that showcase the hotel's unique experiences, facilities, people, culinary offerings, and destination proposition.
• Identify opportunities to differentiate the hotel from competitors through distinctive experiences, campaigns, partnerships, and storytelling.
• Lead the hotel's overall content strategy and ensure a consistent flow of high-quality content across relevant channels.
• Provide clear creative direction to internal teams, agencies, photographers, videographers, and other partners.
• Develop an effective content library that can support campaigns, digital channels, PR, sales, and commercial activities.

Campaign Development & Execution

• Lead the development of integrated campaigns across Rooms, Food & Beverage, Residences, Spa, Meetings & Events, and other hotel experiences.
• Ensure all marketing activity strengthens the positioning of InterContinental Doha Beach & Spa and supports the hotel's commercial objectives.
• Lead the development of seasonal and destination-led campaigns that create relevance and engagement with target audiences.
• Support the development of restaurant storytelling, photography, video, influencer activity, and partnerships.
• Identify opportunities to leverage the hotel's culinary portfolio to strengthen overall brand positioning.

Digital Marketing

• Lead the hotel's digital marketing strategy across relevant owned, earned, and paid channels.
• Oversee the hotel's social media strategy, content calendar, community engagement, and platform performance.
• Oversee the effective use of digital advertising, search, email marketing, content marketing, and other relevant channels.
• Monitor digital performance and use data and insights to optimize campaigns and channel effectiveness.

Public Relations & Communications

• Develop and execute the hotel's PR and communications strategy.
• Build and maintain strong relationships with local, regional, and international media.
• Lead the coordination of media visits, press events, influencer collaborations, familiarization trips, and strategic content partnerships.
• Oversee the development of press releases, media materials, key messages, executive communications, and other PR content.
• Support the hotel in managing reputational matters and communications during sensitive situations, in alignment with IHG and hotel protocols.

Commercial Alignment & Performance

• Work closely with Sales and Revenue Management to ensure marketing activities directly support business objectives and revenue opportunities.
• Develop campaigns that support occupancy, rate, outlet revenue, event demand, and overall hotel profitability.
• Use customer insights, market intelligence, and performance data to refine marketing priorities.
• Evaluate marketing investment and ensure resources are directed towards activities that deliver measurable business value.
• Establish clear KPIs and measurement frameworks for major marketing initiatives.
• Present regular marketing performance updates and recommendations to hotel leadership.

Partnerships & Collaborations

• Identify opportunities for joint marketing campaigns, collaborations, events, and cross-promotional initiatives.
• Evaluate partnership opportunities based on brand fit, audience relevance, commercial potential, and measurable value.

Team Leadership

• Lead, coach, and develop the Marketing team to deliver high-quality and commercially relevant work.
• Build a culture of creativity, collaboration, accountability, and continuous improvement.
• Identify opportunities to develop the team's digital, creative, commercial, and strategic capabilities.

Budget & Resource Management

• Develop and manage the hotel's annual marketing budget in alignment with commercial priorities.
• Monitor marketing expenditure and ensure effective utilization of resources.
• Evaluate agency, media, content, partnership, and campaign investments.

Qualifications & Experience

• Proven experience in a Director of Marketing, Head of Marketing, or senior Marketing leadership role, preferably within luxury hospitality.
• Strong experience in hotel, luxury, lifestyle, tourism, or premium consumer marketing.
• Demonstrated ability to develop and execute integrated marketing strategies with measurable commercial outcomes.
• Strong understanding of luxury brand positioning and storytelling.
• Excellent knowledge of digital marketing, social media, content strategy, PR, and communications.
• Proven experience leading marketing teams and managing external agencies and creative partners.
• Degree in Marketing, Communications, Business, Hospitality Management, or a related discipline is preferred.

Skills & Competencies

• Strong commercial understanding, with the ability to connect marketing activity to revenue and business performance.
• Excellent communication, presentation, negotiation, and stakeholder-management skills.
• Creative thinker with strong attention to detail and an ability to translate ideas into effective campaigns.
• Strong analytical skills and the ability to use data to drive marketing decisions.
• Strong understanding of the local and regional hospitality, tourism, and luxury market is an advantage.

Additional Information

• Competitive salary and benefits package.
• Join the global IHG family with a team culture that values trust, support, and diverse perspectives.