Director – Marketing & Communication

Role Overview

Director – Marketing & Communication at AD Ports Group. The role translates the Cluster's vision and business objectives into strategic marketing and communication plans, delivering best-in-class approaches and activities.

Role Purpose

Lead the development and execution of integrated marketing and communications strategies across the Cluster and its business units. Protect and promote the Cluster's reputation, drive stakeholder engagement, and build a high-performing, customer-centric team that delivers marketing excellence in a competitive international business-to-business environment.

Key Responsibilities

Marketing Strategy & Oversight

• Define and oversee marketing long-term and annual strategies for the Cluster and each of its businesses.
• Act as a key advisor to the Cluster regarding marketing and communications plans, campaigns, initiatives, and programs.
• Direct and lead strategic, results-driven, and high-quality marketing and communications services to protect the reputation of and consistently promote the Cluster and its business units.
• Oversee and guide the development of the brand strategy for the Cluster and its businesses, including brand position and value propositions for each customer segment.

Stakeholder Management & Communications

• Lead all stakeholder engagement and foster successful relationships with key enablers for Cluster and its businesses' marketing and PR activities via open communication and responsiveness.
• Oversee the plan for the provision of marketing assistance to Business Development when identifying new viable business lines.

Team & Culture Leadership

• Provide strong and visionary leadership, supervision, and guidance to the team, setting clear expectations and creating a culture of accountability.
• Develop a customer-centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence.
• Ensure that the team has access to necessary resources, including budget and technology, to support their projects.
• Promote diversity and inclusion within the team to harness a broader range of perspectives and ideas.
• Coach and mentor direct reports ensuring the effective management of their teams.

Budget & Resource Management

• Control budget allocations and spends for annual Cluster marketing and communications activities intended to build reputation, position, and promote the Cluster and its businesses.

Research, Innovation & Market Development

• Direct market research to study industry best practices, latest channels, materials, and tools, and implement new ideas in the Cluster.
• Explore opportunities and advise on new markets to promote the Cluster's products and services.

Content & Channel Strategy

• Evaluate and approve the Cluster's marketing content and the appropriate channels to attract customers.

Reporting & Performance

• Deliver reports regarding the Cluster's marketing performance, current activities, bottlenecks, and recommendation plans.

Departmental Operations & Alignment

• Oversee and guide the activities of the marketing and communications department ensuring that the team's output is integrated, meets objectives, and is measured.
• Oversee and guide the processes, workflows, and structure of the department ensuring that they are optimized and that high-quality output is delivered.
• Ensure that the marketing and communications department is aligned with procurement, operations, and HR to ensure smooth day-to-day operations.

Qualifications & Experience

• Bachelor's degree or equivalent in marketing, communications, media, or equivalent industry experience.
• Master's degree is a plus.
• Minimum of 15 years of experience in a similar role.
• Senior Management level experience or equivalent with a track record of success in marketing high-value products or services to major clients, including multinational corporations in an international business-to-business environment.

Skills & Competencies

• High level of proficiency in English.
• Working knowledge of Arabic is desirable.
• Ability to translate marketing strategies into annual plans and integrated promotional activities necessary to persuade, influence, and attract identified target audiences.
• Excellent communication, analytical, presentation, and reporting skills.
• Wide understanding of marketing disciplines.
• Ability to make effective decisions and lead people in demanding situations.
• Ability to multitask and manage extensive portfolios that span across multiple businesses simultaneously.
• Ability to advocate innovation.
• Creative planner and problem solver.
• Excellent networking skills with stakeholder engagement and the ability to influence across all levels.