Digital Trading Manager - Luxury Brands

Role Overview

Digital Trading Manager - Luxury Brands at Al Tayer Group, Dubai, UAE. Responsible for strategy and execution of online trading activities on Bloomingdale's for the marketplace luxury brand portfolio, including brands such as Gucci, Saint Laurent, and Valentino, with the goal of delivering best-in-class customer satisfaction that drives significant and sustainable business growth.

Role Purpose

Manage brand relationships, digital product range, pricing, and promotions to maximize revenue while overseeing brand campaigns aligned with business objectives and brand guidelines. Drive on-site merchandising, product enrichment, performance reporting, and operational improvements across the luxury brand portfolio.

Key Responsibilities

Strategy & Planning

• Develop and implement digital trading strategies for the brand portfolio.
• Manage trading and promotions calendar.
• Work with Technology and Product teams on the product roadmap to ensure product and customer fit.
• Remain up to date on current and emerging technologies and trends and how they can be incorporated into the existing business plan.
• Conduct ad-hoc research on competitors in different markets and trading conditions.

Revenue & Performance Management

• Deliver key KPIs versus budget, including revenue, margin, conversion rate, average order value, and on-site engagement.
• Execute on-site optimizations to drive exposure, engagement, and conversion for the brand portfolio.
• Interpret numbers to real-time actions to maximize performance.

Brand & Relationship Management

• Manage brand relationships including onboarding, weekly calls, performance reports, and alignment on trading strategy.
• Ensure accurate classification and representation of products in line with brand guidelines.
• Partner with content teams to ensure all product copies are consistent and on-brand, with excellent quality in terms of style, tone, and optimization for search and user experience.

Merchandising & Content

• Outline best practices in site merchandising for the team to follow, including optimization of taxonomy, filters, on-site search, sorting rules, product placements, and page and product content.
• Review the styling direction of new product images to ensure customers receive the most helpful and accurate visual depiction of products.
• Oversee the enrichment process for site content.
• Oversee delivery of timely and accurate site content, including product images, product descriptions, digital shopping tools, and promotions.
• Review live site daily for correct links to landing pages, stock evaluation, and visual merchandising.
• Track products and inventory levels for items planned to be featured in upcoming marketing exposures to ensure availability at time of feature.

Pricing & Finance

• Manage pricing using systems including RMS, Edit, and RPM for pricing and markdown management.
• Carry out checks to ensure pricing accuracy.
• Support Finance with pricing reconciliation.

Operations & Campaigns

• Plan and execute on-site and off-site brand campaigns in collaboration with CRM and Marketing.
• Conduct testing on-site and for promotions.
• Work with customer service, retail, and operations teams on customer and fulfillment queries.
• Support brands, operations, and warehouse teams to resolve stock and operational issues.

Process Improvement

• Identify and implement improvements for end-to-end processes including product upload and order fulfillment.

People Management

• Lead and manage a team of two Digital Merchandising Assistants.
• Provide mentoring and coaching to team members to help them develop their skills and reach their potential.
• Foster a positive and collaborative team culture to drive employee engagement and motivation.
• Set clear goals and performance expectations for the team and provide regular feedback on their progress.
• Recruit and onboard new team members as needed to support the company's growth.

Qualifications & Experience

• Total 5 or more years of experience.
• Experience in luxury retail, particularly e-commerce, is essential.
• Luxury brand relationship management experience is required.

Skills & Competencies

• Proactivity and creative problem-solving.
• Strong understanding of customer behavior and market trends.
• Experience with website optimization and conversion rate optimization techniques.
• Knowledge of digital analytics tools such as Tableau, Data Studio, and Google Analytics.
• Experience with data analysis and reporting.
• Experience using Salesforce and Akeneo.
• Strong leadership and people management skills.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced and dynamic environment.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Strong understanding of the retail industry, specifically in omni-channel retail.
• Knowledge of product management and roadmapping.
• Strong understanding of technology trends and how they can be leveraged to drive business growth.