وصف الوظيفة
Role Overview
Digital Proposition & Trading Manager at Du, responsible for managing digital propositions, trading strategy, and campaign execution to drive customer acquisition, retention, and revenue growth across digital channels.
Role Purpose
Own the end-to-end digital trading strategy and execution, from proposition development and digital real estate management through campaign coordination and performance optimization, ensuring alignment across marketing, product, and commercial priorities.
Key Responsibilities
Proposition & Strategy
- Develop deep segment understanding to inform proposition strategy.
- Develop and refine the digital proposition aligned with market needs.
- Manage the proposition roadmap and steer go-to-market execution.
- Own P&L accountability for the digital trading function.
Digital Real Estate Management
- Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.
- Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
- Monitor competitor trading tactics and best practices for internal digital real estate development.
Campaign Execution & Coordination
- Plan and execute marketing and sales campaigns to drive acquisition, retention, and revenue growth.
- Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
- Coordinate with Media teams to ensure seamless cross-channel execution and tracking.
Upsell & Cross-Sell Enablement
- Identify and activate digital levers to increase ARPU and cross-sell rates through personalized banners, contextual placements, and lifecycle journeys.
- Collaborate with the CRM and Base management team to personalize offers across the customer journey.
Performance Tracking & Reporting
- Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
- Conduct A/B testing on creative and placements to optimize engagement and ROI.
- Monitor performance of key internal placements including CTR, engagement, and conversion metrics.
- Track uplift in traffic and conversion from internal digital estate.
- Measure volume and revenue contribution from digital upsell and cross-sell campaigns.
Continuous Optimization
- Analyze funnel performance and propose actionable improvements for conversion rate optimization.
- Improve coordination and efficiency in campaign execution cadence.
Qualifications & Experience
- Bachelor's degree in marketing, business management, or equivalent experience.
- 3–5 years of experience in digital trading, digital marketing, or eCommerce performance management.
- Strong understanding of digital ecosystems including web, app, CMS, and personalization engines.
- Experience with analytics tools such as GA4, Adjust, Adobe, or equivalent.
- Demonstrated ability to drive uplift in traffic and conversion from internal digital estate.
Skills & Competencies
- Proven ability to manage multiple campaigns and digital surfaces simultaneously.
- Strong collaboration and stakeholder management skills across marketing, design, and product teams.
- Data visualization and reporting capability.
- Excellent attention to detail, commercial acumen, and execution discipline.
Additional Information
- Candidates will be invited to participate in a competency-based interview conducted via an AI-based tool following application submission.
الراتبغير مُفصح عنه من صاحب العمل
آخر موعد—