Digital Product Manager

Role Overview

Brainlake Advertising seeks an experienced Digital Product Manager to own digital products from business requirements through definition, design, development, launch, and continuous improvement.

Role Purpose

Take ownership of digital products across the full lifecycle, translating business objectives and customer needs into clear product direction, requirements, and delivery plans. Drive alignment between business, design, technology, and stakeholder teams to ensure the right product gets built and delivered successfully.

Key Responsibilities

Strategy & Vision

• Understand business objectives, requirements, customer needs, and operational constraints and translate them into clear digital product direction.
• Define and maintain the product vision, objectives, roadmap, priorities, and delivery plan.
• Define and prioritize product features based on business value, customer needs, dependencies, feasibility, and delivery constraints.
• Challenge unclear or conflicting requirements and drive decisions when priorities compete.
• Balance business value, customer needs, technical feasibility, and delivery constraints when making product decisions.

Requirements & Backlog Management

• Translate business requirements into product requirements, features, user stories, acceptance criteria, and prioritized backlogs.
• Take ownership of digital products from initial business requirements through design, development, testing, launch, and post-launch improvement.
• Manage the product backlog, sprint priorities, releases, dependencies, and scope throughout delivery.
• Translate business requirements into structured product direction using strong analytical thinking.

Design & Experience

• Work closely with UX/UI and Service Design teams to ensure customer journeys and product experiences support business objectives.
• Review user journeys, flows, wireframes, prototypes, and designs to ensure they align with product requirements.
• Demonstrate strong understanding of digital customer experience and UX, with the ability to work closely with design teams and challenge experience decisions when necessary.

Technology & Development

• Work closely with architects and development teams to understand technical constraints, integrations, APIs, systems, and dependencies.
• Discuss APIs, integrations, systems, data, architecture, and technical dependencies without needing to be a developer.
• Manage external development or technology partners when implementation is vendor-led.

Stakeholder Management & Facilitation

• Lead product planning, requirement, prioritization, and decision-making workshops with clients and internal teams.
• Facilitate alignment between business stakeholders, designers, and technology teams.
• Manage stakeholder expectations and communicate product decisions, progress, risks, dependencies, and trade-offs clearly.
• Lead product and stakeholder workshops.
• Demonstrate strong client and senior stakeholder management experience.

Quality Assurance & Launch

• Coordinate with QA teams and lead UAT and product acceptance to ensure what is delivered meets the agreed requirements and experience.
• Support launch planning, handover, product adoption, and post-launch optimization.

Analytics & Optimization

• Define and track appropriate product KPIs and success measures.
• Use data, customer feedback, analytics, and business performance to identify opportunities for product improvement.

AI & Tools

• Use AI-powered tools to accelerate requirements definition, product documentation, research synthesis, backlog management, analysis, reporting, and other parts of the product management workflow.
• Maintain up-to-date knowledge of modern product management, collaboration, analytics, prototyping, and AI-powered tools.
• Be comfortable using AI tools to accelerate product management activities while maintaining strong judgment and ownership of decisions.

Qualifications & Experience

• 8+ years of experience in Digital Product Management, Product Ownership, Digital Transformation, or related roles.
• Proven experience taking digital products from business requirements through design, development, launch, and optimization.
• Strong experience translating business requirements into digital product requirements, features, user stories, acceptance criteria, and product backlogs.
• Experience defining product vision, roadmaps, priorities, and release plans.
• Experience managing complex digital products, platforms, portals, applications, or customer-facing services.
• Strong understanding of the digital product development lifecycle.
• Experience working closely with development teams, architects, UX/UI designers, QA teams, and other specialists.
• Strong experience with Agile product delivery, backlog management, sprint planning, prioritization, and releases.
• Experience coordinating QA, UAT, and product acceptance.

Skills & Competencies

• Strong understanding of digital customer experience and UX.
• Ability to work closely with design teams and challenge experience decisions when necessary.
• Comfortable discussing APIs, integrations, systems, data, architecture, and technical dependencies.
• Strong analytical thinking and the ability to turn ambiguous business requirements into structured product direction.
• Excellent communication, presentation, facilitation, and stakeholder management skills.
• Comfortable taking ownership and driving products forward with limited supervision.
• Arabic speaking is a strong advantage.

Additional Information

• Willing to work on-site with clients when required.
• Flexible to work across different industries, products, and GCC client environments.