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Role Overview
Digital Marketing Specialist – Temporary (6 months contract) with Alfa Laval.
Company Overview
Alfa Laval is a 140-year-old Swedish multinational company contributing to a sustainable future through engineering innovation in heat transfer, separation, and fluid handling. The company designs and implements refining, recycling, and purifying processes used in water purification, clean energy, food production, waste processing, pharmaceutical development, and related applications. Core values include drive, courage, diversity, and dedication to optimizing customer process performance.
Role Purpose
Establish and grow digital channels within a defined area of responsibility (e.g., supply chain region or sales region). Lead a team of digital marketing specialists to drive web performance, visibility, and campaign impact through organic and inorganic traffic optimization.
Key Responsibilities
Web Performance & Optimization
- Own and support web performance topics, with focus on organic and inorganic visits, SEO, AI search, and traffic optimization.
- Identify optimization opportunities and support execution through testing and continuous improvement.
- Track and report on KPIs related to website performance, visibility, and campaign impact.
Coordination & Collaboration
- Coordinate relevant activities with digital agencies and internal stakeholders.
- Facilitate collaboration between business functions and build networks inside and outside the organization.
Strategy & Insights
- Share recommendations on new trends and best practices within search, web performance, and digital marketing.
- Develop impactful strategies in accordance with business vision.
Qualifications & Experience
- Four-year college degree in business, analytics, statistics, data science, or related subjects preferred, or equivalent work experience.
- Proven ability to perform multiple tasks with expert-level prioritization skills.
- Experience in stakeholder management across multiple business functions.
- Alfa Laval portfolio knowledge is preferred.
Skills & Competencies
- Communication skills in English, both verbal and written.
- Analytical thinking and ability to understand core problems and focus on most important aspects.
- Ability to draw valid conclusions from large amounts of complex information.
- Excellent interpersonal, communication, and organizational skills.
- Strong PC skills, including Microsoft Office Suite and ERP systems.
- Solutions-oriented and innovative mindset.
- Practical execution ability and efficiency focus.
- Adaptable and flexible approach to work.
- Curious mindset with drive to learn and improve continuously.
- Energetic and able to perform in fast-paced environments.
- Confident decision-making and ability to quickly assess consequences of actions.
- Strong team player with facilitation and networking capabilities.
Additional Information
- Contract type: 6-month temporary position.
- Flexibility to travel within MEA region when required.
- Candidates will be invited to complete Pymetrics behavioral assessments as part of the recruitment process.
- Open and friendly work environment focused on development and value creation.
- Opportunity to build global network with different nationalities.
- Work has direct impact on Alfa Laval's future success with daily learning opportunities.