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Role Overview
Digital Marketing Section Manager at alfanar Electric, Riyadh, Saudi Arabia.
Company Overview
alfanar is headquartered in Riyadh, Saudi Arabia and operates construction and manufacturing businesses, design and development centers, and facilities across the Middle East and other countries. The company operates three main divisions: alfanar electric, alfanar Construction, and alfanar Building Systems.
alfanar electric is the industrial arm, manufacturing low, medium, and high voltage electrical construction products. alfanar electric operates industries in Riyadh and Jubail (Saudi Arabia), Dubai (UAE), and London (UK), with a development and engineering center in Chennai, India. The center of alfanar's industrial activities is alfanar Industrial Complex, situated in the Third Industrial Zone on Al-Kharj Road, Riyadh, spread across 700,000 square meters and housing a comprehensive infrastructure including a data and communication center and commercial zone.
Role Purpose
Drive the development and execution of comprehensive digital marketing strategies and campaigns to achieve the company's marketing objectives. Oversee digital marketing activities including search engine optimization, social media management, content marketing, email marketing, and online advertising. Conduct audience segmentation and persona development, create engaging digital content, monitor performance and analytics, and collaborate with cross-functional teams to maintain competitive advantage and achieve marketing and business goals.
Key Responsibilities
Audience Segmentation and Persona Development
- Innovate and execute creative and measurable plans for building, growing, and maintaining lists and appropriate audience segmentation and personas.
Digital Marketing Campaign Management
- Create and implement digital marketing campaigns, including lead generation, remarketing, and nurture campaigns on different platforms in coordination with sales and marketing teams.
- Collaborate with eCommerce and marketing team members in executing social media components related to current promotions, lead generation, and reengagement campaigns.
Organic Search and SEO
- Execute and improve all organic search tactics for Google and other search engines like Bing.
- Work with content and marketing teams to drive SEO in content creation and promotion.
- Perform ongoing keyword expansion, including identification and implementation of keyword opportunities.
- Identify trends and insights to achieve maximum ROI in organic campaigns and implement steps designed to improve SEO.
Social Media Management
- Participate in developing and executing a proactive social media content calendar consistent with the company's brand voice and marketing initiatives.
- Develop, manage, optimize, and analyze social media advertising campaigns across the company's three divisions.
- Supervise Community Management on different channels.
- Manage social media accounts in a secure and professional way.
- Maintain dashboards to measure growth, engagement, and ROI within major social platforms.
- Audit and monitor trends in social media channels, tools, and metrics to increase effectiveness of the company's social media efforts.
Performance Reporting and Analytics
- Periodically report on performance metrics and key analytics, including relevant metrics for key competitors.
- Track, report, and analyze website analytics and SEO initiatives and campaigns to draw key recommendations around website optimization.
HR Proficiency
- Recruit, recognize, and cultivate high performers and expose them to create a robust second line of management.
- Recognize low performers and guide them to improve or release them.
- Treat subordinates equally without discrimination.
- Apply performance-based assessment criteria of subordinates that lead to planned results.
- Ensure availability of delegation of authority matrix with sufficient delegations as per company policy.
Responsibility and Delivery
- Take full responsibility for operations as per the job description and required deliverables, considering general company guidelines.
- Anticipate problems and make necessary proactive steps to prevent them.
- Take necessary and proper timely decisions.
- Deliver required results in timely manner with required quality and cost.
- Make a tangible difference to the area of operation and exceed business expectations.
Business Planning and Performance
- Transform corporate goals into business plans.
- Plan, follow up, and execute annual and development plans.
- Monitor plan performance and initiate action to strengthen results and take corrective action accordingly.
- Provide periodic work progress reports.
- Monitor and control budgets and expenses to achieve optimum cost efficiency.
Organizational Development
- Develop the organizational structure according to current requirements taking into consideration future and development plans.
- Ensure availability of job descriptions for all job roles and deployment.
Business Process Improvements
- Develop and coordinate well-defined written systems, policies, and procedures, and seek automation opportunities.
- Navigate through IT solutions, especially those relevant to the job and business.
- Promote automated systems and their full use to spread automation culture.
Quality and Adaptation
- Act as alfanar's quality is a prime competitive advantage.
- Adapt to new and alternative techniques, technologies, management structures, and business models.
Health, Safety, and Environment
- Ensure a safe, secure, and legal work environment as per standard regulations.
Qualifications & Experience
- Bachelor degree in Marketing and Communication.
- 6 to 10 years of experience.
Skills & Competencies
- Market Analysis.
- Market Research.
- Market Segmentation Analysis.
- Marketing and Sales Strategies.
- Marketing Programs.
- Marketing Strategies.