Digital Marketing Manager

Role Overview

Digital Marketing Manager at Boutique Group. The Red Palace is an ultra-luxury boutique hotel in Riyadh, originally built in 1943 and reimagined as a contemporary landmark. The hotel prepares for grand unveiling in 2026.

Company Overview

The Red Palace stands as a symbol of Saudi Arabia's heritage, now transformed into a masterpiece of refined hospitality blending timeless elegance with contemporary sophistication. Nestled in the heart of Riyadh, the hotel offers exclusive cultural experiences and unparalleled service, with meticulously restored architecture designed to honor its legacy while delivering a modern interpretation of luxury.

Role Purpose

The Digital Marketing Manager will shape and manage The Red Palace's brand digital presence across social platforms, serving as the primary digital voice that translates the property's story, heritage, and modern Saudi luxury into compelling, culturally authentic content. The role requires strategic thinking, creative leadership, and cultural awareness to build a distinctive and globally resonant digital and social media presence aligned with brand values and positioning.

Key Responsibilities

Digital Marketing Strategy & Brand Storytelling

• Develop and execute a comprehensive Digital Marketing strategy aligned with The Red Palace's brand narrative, positioning, and commercial objectives.
• Define and maintain clear content pillars, visual identity, and tone of voice reflecting Saudi heritage, craftsmanship, and modern luxury.
• Plan, manage, and execute content calendars across key platforms including Instagram, LinkedIn, YouTube, and X.
• Ensure all content and interactions consistently reflect the company's legacy values, competencies, and desired cultural behaviors.
• Act as a role model in representing the brand's standards in all internal and external engagements.

Content Creation & Creative Direction

• Lead the development of high-quality, story-driven content including photography, video, reels, captions, and editorial narratives.
• Collaborate with internal teams, agencies, and creative partners to capture and showcase architecture, experiences, and moments across the Palace.
• Oversee influencer visits, content shoots, and digital collaborations, ensuring alignment with brand guidelines and cultural sensitivity.
• Ensure content quality, consistency, and storytelling excellence across all platforms.

Community Management & Engagement

• Build, grow, and nurture a global community of followers aligned with the brand's values and positioning.
• Manage daily engagement across platforms, responding thoughtfully and professionally to build authentic relationships.
• Identify, evaluate, and collaborate with high-value influencers, cultural figures, and digital creators relevant to the luxury and hospitality space.

Analytics & Performance Optimization

• Monitor and analyze social media performance using platform insights and analytics tools.
• Track key metrics including engagement, reach, growth, and content performance.
• Prepare clear monthly performance reports with insights, trends, and actionable recommendations for optimization.

Collaboration & Cross-Functional Support

• Work closely with Commercial, Marketing, and Guest Experience teams to amplify key moments, campaigns, and experiences.
• Support pre-opening initiatives through targeted storytelling, teaser campaigns, and influencer activations.
• Align Digital Marketing activity with broader social media, PR, and brand initiatives.

Representation & Brand Advocacy

• Act as a cultural storyteller and brand ambassador, representing The Red Palace with authenticity, refinement, and credibility.
• Stay informed on emerging digital trends, platform developments, and best practices within the luxury and hospitality sectors.
• Proactively recommend innovations and new approaches to enhance digital storytelling and brand reach.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• Minimum 5–7 years of experience in Digital Marketing management, preferably within luxury, hospitality, lifestyle, or cultural brands.
• Proven experience in content strategy, storytelling, and influencer management.
• Strong cultural awareness and sensitivity, with the ability to represent Saudi heritage in a modern, global context.

Skills & Competencies

• Ability to translate brand positioning, heritage, and commercial objectives into a coherent Digital Marketing strategy.
• Strong understanding of luxury brand dynamics and audience expectations across digital platforms.
• Demonstrated capability to craft compelling narratives through visual and written content.
• Strong editorial judgment in selecting themes, moments, and stories that align with brand identity.
• Deep appreciation of Saudi culture, heritage, and values, with the ability to represent them authentically in a global context.
• Sound judgment in managing influencer and content collaborations with cultural integrity.
• Strong working knowledge of major social media platforms including Instagram, LinkedIn, YouTube, and X, and their content mechanics.
• Ability to adapt content formats and storytelling approaches based on platform behavior and audience insights.
• Proven ability to work cross-functionally with Marketing, Commercial, Guest Experience, and external partners.
• Clear communication and alignment skills to ensure consistency of messaging and priorities.
• Ability to build and sustain meaningful engagement with digital audiences and brand advocates.
• Professional and thoughtful approach to community interaction and reputation management.
• Ability to interpret Digital Marketing data and insights to inform decisions and optimize content performance.
• Structured approach to reporting, with a focus on insights rather than vanity metrics.
• Strong sense of responsibility for the brand's digital voice and public perception.
• Ability to operate independently in a pre-opening environment with limited structure.

Additional Information

• Excellent written and visual communication skills in English required.
• Arabic is a strong advantage.
• Experience using Digital Marketing analytics tools required.