وصف الوظيفة
Role Overview
Digital Marketing Manager at HALA, a leading fintech player in the MENAP region. HALA is based in the UAE, Saudi Arabia, and Egypt.
Company Overview
HALA is a fintech company founded in 2017 that aims to redefine financial services and build the future bank of SMEs. The company empowers SMEs to start, run, and grow their businesses by providing cutting-edge financial and technological tools. HALA currently holds multiple entities including HALA Payments and HALA Logistics, offering solutions that enable merchants to digitize payments and manage sales and operations. HALA is licensed by the Saudi Arabian Central Bank and operates across 7 countries with a team of over 30 nationalities.
Role Purpose
Lead HALA's digital marketing and performance acquisition activities to drive customer and merchant growth across payment products and services. Own digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth.
Key Responsibilities
Strategy & Channel Development
- Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
- Identify new digital channels, technologies, and growth opportunities relevant to HALA's customer and merchant segments.
Campaign Management & Optimization
- Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
- Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
- Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams.
Budget & Performance Management
- Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
- Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting.
Compliance & Brand Governance
- Ensure digital campaigns comply with HALA's brand standards, internal policies, and applicable KSA regulatory requirements.
Stakeholder Collaboration
- Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
Team Leadership
- Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.
Qualifications & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Equivalent years of relevant experience may be considered in lieu of formal education.
- 5–6 years of experience in digital marketing, performance marketing, paid media, or a related area.
- Experience in fintech, payments, financial services, e-commerce, or technology is preferred.
Skills & Competencies
- Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.
- Strong understanding of digital acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement.
- Experience with web analytics and campaign measurement tools.
- Strong analytical and data-driven decision-making capabilities.
- Good communication skills in Arabic and English.
- Process Optimization & Innovation: Advanced proficiency.
- Collaboration & Stakeholder Engagement: Advanced proficiency.
- Strategic Thinking & Execution: Moderate proficiency.
- Business Acumen & Operational Efficiency: Moderate proficiency.
Additional Information
- Inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
- Highly competitive compensation packages, including the potential for shares.
- Regular training and annual learning stipend to support personal development and career growth in a hyper-growth environment.
- Autonomy, mentoring, and challenging goals that create opportunities for both individual and company success.
- Significant responsibility and trust given to those responsible for their function.