وصف الوظيفة
Role Overview
Digital Lead Generation Manager at Kompetenza, a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. Remote with options to work from UAE, Portugal, or the UK, with opportunity to relocate to Dubai after the probation period.
Company Overview
Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. The company helps businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.
Role Purpose
Build and implement a digital infrastructure for acquiring new customers in multiple territories. This role focuses on developing a multi-channel lead generation strategy utilizing CRM, marketing automation, AI-powered tools, and digital campaigns to create a scalable lead generation engine from the ground up.
Key Responsibilities
Lead Generation Strategy & Execution
- Design and implement a scalable lead generation system to acquire customers in multiple regions.
- Develop and manage multi-channel campaigns leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
- Use AI-based lead generation platforms such as Amplemarket, ZoomInfo, or Apollo.io to optimize prospecting and outreach.
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
CRM & Marketing Automation Infrastructure
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
- Implement and optimize marketing automation platforms such as HubSpot, Pardot, or Marketo to automate email and drip campaigns.
- Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
Digital Marketing & SEO Optimization
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
- Optimize website landing pages and content strategy for lead conversion.
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
- Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
Data-Driven Optimization & Analytics
- Implement lead scoring and segmentation models to identify high-converting prospects.
- Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
- Use AI-powered analytics and automation to continuously optimize lead generation efforts.
Collaboration & Leadership
- Work closely with the sales team to align lead generation strategies with revenue goals.
- Coordinate with content marketers and designers to create compelling assets that drive engagement.
- Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.
Qualifications & Experience
- 3+ years of experience in lead generation, digital marketing, or demand generation.
- Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).
- Strong knowledge of Salesforce CRM, AI-driven lead generation tools such as Amplemarket or ZoomInfo, and marketing automation platforms.
- Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.
- Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
- Strong understanding of B2B sales funnels and outbound and inbound lead generation.
Skills & Competencies
- Strategic thinking with a data-driven mindset.
- Proactive and hands-on ability to build processes from scratch.
- Excellent project management and execution skills.
- Strong communication and stakeholder management skills.
Additional Information
- Reports to: Sales Director.
- Remote work flexibility with a global team.
- Competitive salary with performance-based commission.