وصف الوظيفة
Role Overview
Digital Lead Generation Manager at Kompetenza, a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. Remote / UAE / Portugal / UK, with option to relocate to Dubai post probation period.
Company Overview
Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. The organization helps businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.
Role Purpose
Build and implement a digital infrastructure for acquiring new customers in multiple territories. Develop a multi-channel lead generation strategy utilizing CRM, marketing automation, AI-powered lead gen tools, LinkedIn marketing, Google AdWords, SEO, and digital campaigns to create a scalable lead generation engine from the ground up.
Key Responsibilities
Lead Generation Strategy & Execution
- Design and implement a scalable lead generation system to acquire customers in multiple regions.
- Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting.
- Use AI-based lead generation platforms such as Amplemarket, ZoomInfo, Apollo.io, or similar to optimize prospecting and outreach.
- Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.
CRM & Marketing Automation Infrastructure
- Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking.
- Implement and optimize marketing automation platforms including HubSpot, Pardot, Marketo, or similar to automate email and drip campaigns.
- Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
Digital Marketing & SEO Optimization
- Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
- Optimize website landing pages and content strategy for lead conversion.
- Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads.
- Track key lead generation KPIs, ensuring performance optimization and ROI maximization.
Data-Driven Optimization & Analytics
- Implement lead scoring and segmentation models to identify high-converting prospects.
- Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
- Use AI-powered analytics and automation to continuously optimize lead generation efforts.
Collaboration & Leadership
- Work closely with the sales team to align lead generation strategies with revenue goals.
- Coordinate with content marketers and designers to create compelling assets that drive engagement.
- Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.
Qualifications & Experience
- 3+ years of experience in lead generation, digital marketing, or demand generation.
- Proven experience in the technology industry, including CRM, Salesforce, SaaS, or similar sectors.
- Strong knowledge of Salesforce CRM, AI-driven lead gen tools such as Amplemarket and ZoomInfo, and marketing automation platforms.
- Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.
- Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
- Strong understanding of B2B sales funnels and outbound and inbound lead generation.
Skills & Competencies
- Strategic thinker with a data-driven mindset.
- Proactive and hands-on ability to build processes from scratch.
- Excellent project management and execution skills.
- Strong communication and stakeholder management skills.
Additional Information
- Reports to: Sales Director.
- Department: Marketing & Sales.
- Remote work flexibility with a global team.
- Competitive salary with performance-based commission.