وصف الوظيفة
Role Overview
Digital Copywriter at Bybit, a leading cryptocurrency exchange and digital financial platform. This role is based with a global team serving over 80 million users across more than 200 countries and regions.
Company Overview
Established in 2018, Bybit is one of the world's largest cryptocurrency exchanges and digital financial platforms. The company provides a comprehensive suite of products including Spot, Derivatives, Earn, TradFi, Alpha and more to both retail and institutional clients. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, powered by world-class technology and a user-first mindset. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3, supported by 24/7 multilingual customer service.
Role Purpose
The Digital Copywriter role exists to create clear, compelling, and user-friendly content that translates complex product information into actionable guidance. You will weave industry trends and product knowledge into cohesive narratives that fulfill business objectives, inspire and engage the audience, and drive home the brand proposition across multiple channels and touchpoints.
Key Responsibilities
Content Creation & Development
- Create clear and user-friendly content for Help Center articles and knowledge base entries, translating complex product logic into actionable guidance.
- Craft original campaign messaging that reflects brand values and supports marketing objectives.
- Create engaging, persuasive copy across multiple channels, including websites, system communications, email campaigns, and UX/UI, in line with editorial style guide and UI component guidelines.
Content Enhancement & Strategy
- Edit and enhance existing content to ensure consistency with marketing strategy, tone, and positioning.
Stakeholder Collaboration
- Partner closely with Product Managers and Project Managers to deliver clear, concise messaging for both everyday users and seasoned traders.
- Collaborate with UX designers, marketers, and subject matter experts to ensure content is visually cohesive, on-brand, and aligned with intended outcomes.
Qualifications & Experience
- 3+ years of experience in copywriting, journalism, UX writing, or closely related content roles.
- Bachelor's degree in Creative Writing, Journalism, Advertising, Marketing, English, or a related field.
- Experience in cryptocurrency, fintech, or traditional finance is preferred.
- 2+ years of agency experience or equivalent creative industry experience across all media, including digital, social, long-form content (good to have).
Skills & Competencies
- Strong technical writing skills, with the ability to produce clear, structured, and user-friendly content, especially for Help Center and knowledge base articles.
- Ability to translate complex product logic into simple, actionable guidance.
- Chinese language proficiency required, including the ability to read and understand Chinese PRDs and communicate effectively with Chinese-speaking stakeholders.
- Product-oriented and flexible writing approach with strong understanding of product workflows, logic, and user journey.
- Ability to work closely with product teams, accurately interpret PRDs, and create effective user-facing content across multiple mediums (web, system communications, email campaigns, UX/UI).
- Ability to integrate AI workflows in daily work to optimize work delivery performance.
- Experience using GenAI tools as part of a writing and content development workflow (good to have).
- Ability to work independently in a fast-paced environment and deliver under tight timelines.
- Strong project and stakeholder management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and collaborate cross-functionally.
- Ability to handle feedback effectively and maintain clarity and alignment in a fast-paced environment.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders from diverse backgrounds.
- Ability to thrive in a highly collaborative environment with multidisciplinary cross-functional teams (good to have).
- Portfolio or work samples demonstrating strategic and/or brand-building concepts executed across multiple platforms (good to have).
Additional Information
Benefits
- Study Growth Fund to support professional development and continuous learning.
- Internal Events: Regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Work alongside colleagues from diverse backgrounds across the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Internal job opportunities to support long-term development and career path growth.