Digital Content Creator

Role Overview

Digital Content Creator at IHG Hotels and Resorts, InterContinental Doha Beach & Spa, located in Doha, Qatar.

Company Overview

IHG Hotels and Resorts is the world's largest family of luxury hotels. The InterContinental Doha Beach & Spa is located on Doha's longest private beach, nestled in landscaped gardens, and features 12 restaurants, a range of recreational facilities, a free-form swimming pool, and the world-class Spa InterContinental. The property is situated in an exclusive location, minutes from downtown Doha and major government and corporate offices, and within minutes to the Doha Exhibition and Convention Centre, City Center Mall, and Doha Golf Club.

Role Purpose

Develop and implement innovative social media strategies to engage audiences effectively. Create compelling content across digital and social channels to support overall digital strategy and specific online marketing initiatives while thriving in a dynamic and fast-paced environment.

Key Responsibilities

Content Creation

• Generate original content, including capturing photography and videography, reels, daily live Instagram stories, writing copy, and performing graphic design and creative functions such as simple video editing and creation of GIFs.
• Write, produce, and manage all imagery, videos, and content on social and digital channels that supports overall digital strategy and specific online marketing initiatives.
• Develop and source unique hotel and destination content including posts, photos, videos, and infographics.
• Work with managers of different departments (F&B, Spa, Bay Club) to capture creative and compelling content.

Social Media Management

• Support social media strategies for the hotel and various channels and manage day-to-day social media activities on Facebook, X, TikTok, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, and other social channels.
• Create monthly content calendars based on strategies and manage the scheduling of content, troubleshooting, and publishing to all social media channels.
• Moderate assigned social pages and perform customer service functions per company and industry best practices and standards.
• Use social media listening tools to identify trends, surprise and delight guests, engage with guests, and perform service recovery.

Advertising & Performance

• Create social media ads on multiple social platforms, including the development of creative and copy, trafficking ads, measuring performance and ROI, and reporting on results.
• Measure progress, interpret results, and report on social media KPIs.
• Create amplification plans for content with brand and regional teams.
• Source and leverage quality User Generated Content in social amplification efforts and ensure usage rights for all materials.

Lead Generation & Compliance

• Perform social media canvasing to create sales lead generation for outlets.
• Ensure adherence to all brand, regional, company, and platform guidelines, policies, and procedures.

Additional Support

• Stay up-to-date on industry and platform trends and best practices.
• Support execution and fulfillment of projects as outlined on marketing communications plans.
• Assist with other assignments by PR & Marketing Manager.

Qualifications & Experience

• Creativity and passion for photography and videography, with a keen eye for detail and a knack for storytelling.

Skills & Competencies

• Proficiency in Canva, Adobe Creative Suite, and other video editing apps and software.
• Proficiency in platforms such as Hootsuite and Meta Business Manager.
• Fluent in written and spoken English. Arabic is a plus.
• Ability to work in a fast-paced environment.

Additional Information

• Competitive salary and benefits offered.
• Position is part of the global IHG family with emphasis on teamwork, trust, support, and delivering memorable experiences to guests.