Demand Manager

Role Overview

Demand Manager at Etihad Airways, based in Abu Dhabi. You will maximize revenue through accurate demand forecasting, analysis of demand patterns, market trends, and competitor strategies, collaborating with cross-functional teams to achieve network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Company Overview

Etihad Airways is the UAE's national airline, operating from a hub in Abu Dhabi and connecting people across continents and cultures. The airline is executing a "Journey 2030" ambition to double its fleet, expand its network, and grow its people for a new era of excellence.

Role Purpose

To drive revenue optimization across the network through precise demand forecasting, strategic revenue management, competitive analysis, and data-driven decision-making. You will work with commercial departments and partners to align pricing and revenue strategies with business objectives and ensure network optimization.

Key Responsibilities

Revenue Optimization

• Achieve monthly revenue targets and maximize network revenue through accurate demand forecasting and strategic revenue management tactics.
• Strategically manage revenue during peak times and special events to capitalize on demand fluctuations.

Demand Forecasting & Analysis

• Precisely forecast demand with detailed mapping at multiple dimensions including Class, time of departure, day of week, Origin, and Destination, especially during peak periods and special events.
• Track and analyse revenue performance metrics and conduct regular performance reviews.
• Refine demand trends, validate system outputs, and ensure accurate Origin and Destination data to optimize revenue management inputs and network optimization results.

Competitive & Market Analysis

• Monitor competitor pricing and market trends to identify opportunities and threats.
• Adjust strategies as necessary based on competitive and market intelligence.

Data-Driven Decision Making

• Make data-driven recommendations for improvements to revenue performance.
• Utilize revenue management software and tools effectively to support decision-making and optimize revenue opportunities.

Collaboration & Stakeholder Management

• Work closely with all commercial departments, Network Planning, alliance, sales, e-commerce, marketing, and loyalty to ensure pricing and revenue strategies align with overall business objectives.

Continuous Improvement

• Identify and implement process improvements to enhance revenue outcomes continuously.
• Provide expertise in demand strategies for revenue management projects.

Qualifications & Experience

• Education to degree level or equivalent relevant analytical experience.
• 5 years working experience in a numerate and analytical role.
• High familiarity with airline systems, including PROS, Origin & Destination Systems, GDS, DDS, and reporting tools such as Tableau and Zenztech.

Additional Information

• Full details are available on the employer's original posting.