وصف الوظيفة
Role Overview
CVM Manager at du. Location not specified in the source.
Role Purpose
Set up and lead the Customer Value Management function using AI Native Platform tools to drive improvements in churn, financial performance, and net promoter score metrics through data-driven customer engagement strategies.
Key Responsibilities
Customer Value Management Setup & Strategy
- Set up the CVM function using the latest tools offered by the AI Native Platform to drive Churn, Financial and NPS metrics.
- Develop and implement digital customer engagement strategies.
- Influence Product Road map to build relevant Digital products to complement current portfolio.
Analytics & Optimization
- Utilize customer data and analytics to identify opportunities for improving customer experience and increasing value.
- Monitor and analyze campaign performance metrics to optimize effectiveness and ROI.
- Design and execute A/B tests and experiments to continuously improve customer engagement and conversion.
Campaign Management
- Prioritize campaigns promoting "Next best Action" decisioning across the digital platforms.
Qualifications & Experience
- Bachelor's degree or ability to prove similar business experience.
- Minimum 5 years' experience in Digital decisioning, Process Improvement, Customer Journey, or Digital roles.
- Proficiency in digital marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools.
Skills & Competencies
- Deep knowledge of telecommunications technologies such as 5G, IoT, Application Programming Interface, Artificial Intelligence, and cloud-based services.
- Deep knowledge of du's product and UAE sectors, enabling informed decision-making and strategic positioning.
- Exceptional ability to engage and manage customers effectively, ensuring satisfaction and developing long-term relationships.
- Expertise in strategic planning, guiding initiatives to align with organizational objectives.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
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