CRM Specialist

Role Overview

CRM Specialist at Tamara, a leading fintech platform in Saudi Arabia and the wider GCC region, based in Riyadh, Saudi Arabia.

Company Overview

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in KSA, UAE and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, Amazon, IKEA, eXtra and Farfetch as well as small and medium businesses. Tamara is Saudi's first fintech unicorn and is backed by Sanabil Investments, SNB Capital, Checkout.com, amongst others, operating out of its headquarters in Riyadh, Saudi Arabia with other regional and global support offices.

Role Purpose

Own the end-to-end design, execution, and optimization of highly complex lifecycle campaigns. Bring deep technical expertise to ensure CRM flows are automated, scalable, and personalized, while serving as the go-to CRM expert for the business.

Key Responsibilities

Lifecycle Campaign Architecture

• Lead the design and implementation of multi-channel customer journeys across email, push, in-app, and SMS channels.
• Deploy advanced segmentation, personalization, and automation strategies.

Complex CRM Logic Implementation

• Configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content.
• Deliver hyper-personalized customer experiences.

Strategic Projects

• Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption.
• Ensure measurable impact on engagement and retention.

Technical Execution

• Manage complex CRM workflows, integrations, and troubleshooting.

Data-Driven Optimization

• Analyze campaign performance and user behavior.
• Continually refine targeting, content, and triggers based on insights.

Stakeholder Collaboration

• Partner with product, data, engineering, and marketing teams.
• Ensure CRM initiatives align with business goals.

Platform Expertise

• Serve as the internal subject-matter expert on CRM tools.
• Ensure best practices in template design, deliverability, and compliance.

Qualifications & Experience

• 2+ years of hands-on CRM experience in fast-paced B2C environments.
• Experience in fintech is highly preferable.
• Proven track record in building and managing complex automated campaigns in enterprise-level CRM platforms such as Braze, CleverTap, or Iterable.

Skills & Competencies

• Advanced CRM logic implementation including Liquid scripting, dynamic content, webhooks, and connected content.
• Strong understanding of customer segmentation, lifecycle marketing, and data flows.
• Comfortable working with data including SQL, analytics dashboards, and A/B testing.
• Familiarity with HTML/CSS for email development is a plus.
• Excellent communication skills with the ability to translate technical concepts into business insights.
• Strong problem-solving skills and attention to detail.

Additional Information

• This role reports to the CRM Manager.