وصف الوظيفة
Role Overview
Creative Strategist at Dentsu, based in Riyadh. Full-time, permanent position.
Role Purpose
Develop distinctive creative strategies grounded in research and insight, collaborating with the agency's Head of Strategy to drive compelling creative work from briefing through execution across a variety of client types and projects.
Key Responsibilities
Strategy Development
- Conduct extensive research on landscape and market dynamics, transforming findings into focused, usable imperatives and unexpected insights.
- Compose creative strategies across a variety of client types and projects, arriving at conclusions in a focused and interesting way.
- Leverage data and insights to write inspiring briefs that lead creative thinking and drive client growth.
- Develop solid strategic foundations for creative campaigns, across GTM strategies and other initiatives.
- Demonstrate proficiency in translating all types of data into leverageable insights.
Brief Writing & Creative Direction
- Hold overall responsibility for writing briefs and conducting briefings on several brands.
- Write briefs that encourage creative teams to look beyond conventions to deliver highly distinctive work.
- Lead team briefings with personality and skill.
- Create conceptual ideas with keen emphasis on delivering the idea convincingly and succinctly, backed by strong copywriting skills in Arabic and English.
- Leverage data and insights to write inspiring briefs with little supervision.
Creative Development & Execution
- Contribute significantly to the ideation and creative development process beyond briefing.
- Ensure recommendations and responses are on brand and on strategy.
- Support campaign and project lifecycle from briefing to final and ongoing execution.
- Contribute to idea-led initiatives and tactics in collaboration with Head of Strategy and client servicing teams.
- Proactively seek opportunities to make work better in a collaborative way.
Stakeholder Engagement & Leadership
- Present strategies and concepts to internal and external stakeholders.
- Nurture relationships with strategy and creative departments, maintaining dialogue to refine proposals.
- Act as a key figurehead across the agency.
- Act as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and identifying future opportunities.
- Build strong relationships with middle-level marketing clients and earn their trust and respect.
- Mentor and train others in brief writing and creative strategy pursuits.
- Serve as a knowledgeable leader for planners and associate planners, helping them grow in the discipline.
- Demonstrate maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team.
- Demonstrate and foster a collaborative work environment in which ideas flourish.
Market Insight & Trends
- Work closely with research teams to monitor tools for market, audience and trends.
- Analyse data to help inform strategic decisions and creative direction for existing projects, new business and prospective work.
- Contribute to the agency's connection into new trends and cultural moments across the region, emerging customer behaviors and patterns, and creative opportunities.
- Recognize opportunities to deliver against cultural moments for the agency and clients.
Qualifications & Experience
- Minimum 4 years of experience in creative strategy.
- Experience in branding and communications projects is a bonus.
- Proven ability to develop solid strategic foundations for creative campaigns.
Skills & Competencies
- Excellent storytelling capabilities with ability to bring focus and clarity to complex scenarios.
- Passion for making clear and convincing arguments for ideas.
- Strong copywriting skills in Arabic and English.
- Fluent in Arabic and English, verbally and in writing.
- Natural storyteller with passion for presenting concepts to clients.
- Obsessed with looking beyond data findings to arrive at distinctive, interesting conclusions.
- Attention to detail.
Additional Information
- Brand: Digital Republic
- Location: Riyadh
- Contract Type: Permanent
- Time Type: Full-time
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