Creative Design Manager | alfanar Electric

Role Overview

Creative Design Manager at alfanar Electric. The role is responsible for managing creative design activities, including leading creative direction, ensuring brand consistency, and overseeing delivery of high-quality visual content across campaigns and marketing initiatives in alignment with business objectives.

Role Purpose

Manage creative design activities by leading creative direction, ensuring brand consistency, and overseeing the delivery of high-quality visual content across campaigns and marketing initiatives aligned with business objectives.

Key Responsibilities

Creative Leadership & Direction

• Manage creative direction across campaigns and key initiatives.
• Translate business and marketing briefs into clear and actionable creative directions.
• Review and challenge creative concepts to ensure relevance, clarity, and impact.
• Ensure alignment of creative outputs with marketing objectives and target audience needs.

Brand & Visual Identity Governance

• Ensure all creative outputs comply with brand guidelines and visual standards.
• Maintain consistency of visual identity across channels, materials, and markets.
• Support development and refinement of brand guidelines when required.

Creative Operations & Delivery

• Manage end-to-end creative workflow from brief to final delivery.
• Ensure timely delivery of outputs at the required quality standards.
• Prioritize and allocate work based on business needs and deadlines.
• Maintain visibility on workload and output across the team.

Content & Visual Development

• Oversee development of design, video, and visual content across platforms.
• Ensure consistency in visual style, messaging, and execution across all outputs.
• Support development of campaign assets, product visuals, and marketing materials.

Team Management

• Manage and guide designers, media team, and photographers.
• Review outputs and provide clear and constructive feedback to maintain quality standards.
• Recruit, recognize, and cultivate high performers and develop a robust second line of management.
• Recognize low performers and guide them to improve or manage their release.
• Treat subordinates equally without discrimination.
• Base assessment of subordinates on performance that leads to planned results.
• Ensure availability of delegation of authority matrix with sufficient delegations as per company policy.

Business Planning & Performance

• Transform corporate goals into business plans.
• Plan, follow up, and execute annual and development plans.
• Monitor plan performance and initiate action to strengthen results and apply corrective action accordingly.
• Provide periodic work progress reports.
• Monitor and control budgets and expenses to achieve optimum cost efficiency.

Organizational Development

• Develop the organizational structure according to current requirements, considering future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements

• Develop, coordinate, and document well-defined written systems, policies, and procedures.
• Seek automation opportunities.
• Be conversant with and navigate IT solutions relevant to the role and business.
• Promote automated systems and their full adoption to spread their culture.

Accountability & Delivery

• Take full responsibility for all operations as per the job description and required deliverables, considering general company guidelines.
• Anticipate problems and take necessary proactive steps to prevent them.
• Make necessary and timely decisions.
• Deliver required results in a timely manner with required quality and cost.
• Make a tangible difference to the area of operation and exceed business expectations.

Quality & Standards

• Act as a steward of quality as alfanar's prime competitive advantage.

Health, Safety & Environment

• Ensure a safe, secure, and legal work environment as per standard regulations.

Adaptation & Development

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Qualifications & Experience

• Bachelor Degree in Marketing & Communication or any relevant field.
• 6 to 10 years of work experience.

Skills & Competencies

• Advertising Design.
• Design Tools.
• Design Specifications.
• Creativity.
• Oral and Written Communications.