Creative Content Manager

Role Overview

Creative Content Manager at Salla, leading the creative and social media direction for Mahally, a Saudi e-commerce marketplace. Location not specified in source.

Company Overview

Mahally is a Saudi e-commerce marketplace by Salla that brings thousands of local stores together in one app, offering customers a wide range of products across fashion, beauty, electronics, home and more.

Role Purpose

Lead Mahally's creative and social media strategy by developing campaign ideas, producing video content, and managing relationships with influencers, UGC creators and creative agencies to drive brand consistency and engagement across all social platforms.

Key Responsibilities

Creative Strategy & Direction

• Lead the creative direction of Mahally's social media channels and ensure all content is consistent with the brand identity and tone of voice.
• Develop creative concepts for key seasonal campaigns such as Saudi National Day, Founding Day, Ramadan, Eid and White Friday.
• Develop and maintain social media brand guidelines.
• Monitor trends on Saudi social media and turn relevant ones into timely content for Mahally.

Content Planning & Calendar Management

• Plan and manage the annual social media content calendar in coordination with the marketing team.

Video Production

• Oversee video production from concept to final delivery, including scripts, storyboards, shoots and post-production.
• Produce short-form video content for Snapchat, TikTok, Instagram and X.

Influencer & Creator Management

• Identify, contract and manage influencers and UGC creators, including briefing, content approval and performance tracking.

Agency & Vendor Management

• Brief and manage creative and production agencies, and ensure deliverables meet quality, timeline and budget requirements.

Content Approval & Quality

• Review and approve creative and social content before publishing.

Performance & Optimization

• Work with the performance marketing team to test creatives and use the results to improve future content.

Budget & Reporting

• Manage the creative, production and influencer budget and report on spend and results.

Qualifications & Experience

• Bachelor's degree in Marketing, Advertising, Communications, Graphic Design, or a related field.
• Minimum 7 years of relevant experience in creative, content, social media, or related functions.
• Minimum 3 years of experience in a senior, lead, or managerial role, with demonstrated ownership of creative strategy, content development, campaigns, or creative teams.
• Strong portfolio demonstrating successful social media campaigns and video-first content, from concept development through execution.
• Proven experience managing or collaborating with influencers, UGC creators, creative partners, and production agencies, preferably within the Saudi market.
• Hands-on experience across the video production lifecycle, including concept development, scripting/storyboarding, production, and post-production.

Skills & Competencies

• Strong understanding of Saudi culture, consumer behaviour, digital trends, and the local social media landscape, with the ability to translate cultural insights into relevant and engaging creative content.
• Professional proficiency in Arabic and English, with strong written and verbal communication skills.
• Strong project and stakeholder management skills, with demonstrated ability to manage multiple campaigns, creative deliverables, agencies, and deadlines simultaneously in a fast-paced environment.

Additional Information

Preferred Qualifications

• Previous experience within a creative, advertising, digital, or social media agency.
• Strong Arabic copywriting and content development skills, particularly for Saudi audiences and social platforms.
• Working proficiency in Adobe Creative Suite and Figma, with the ability to review, develop, or provide direction on creative assets.
• Hands-on experience using AI-powered image and video tools for creative ideation, content development, production, or optimization.