وصف الوظيفة
Role Overview
Content Developer at the University of Kalba.
Role Purpose
Develop, create, and manage high-quality content across multiple digital platforms while ensuring alignment with organizational goals, brand guidelines, and audience needs. Optimize content for search visibility and performance while collaborating across creative and technical teams.
Key Responsibilities
Content Needs Analysis
- Analyze target audiences, their interests, and digital behavior.
- Identify suitable content types for different platforms and goals.
Content Creation & Editing
- Produce original, high-quality content for various platforms including the official website, social media, newsletters, and blogs.
- Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines.
- Adapt tone and language to suit platform and audience.
Digital Content Management
- Coordinate with design and multimedia teams to align visuals with written content.
- Upload and manage content using CMS platforms.
- Monitor and evaluate content performance using analytics tools such as Google Analytics.
Search Engine Optimization
- Apply SEO strategies to increase visibility in search engines.
- Select appropriate keywords and integrate them effectively into content.
Creative Development
- Propose new content topics and campaign ideas that align with the organization's goals and key events.
- Generate performance reports with improvement recommendations.
Qualifications & Experience
- Bachelor's degree in Media, Marketing, Communications, Arabic/English Language, or a related field.
- 2–4 years of experience in content development or a related role.
Skills & Competencies
- Excellent command of both Arabic and English in writing and editing.
- Proven ability to write professionally and creatively across formats.
- Solid understanding of digital marketing concepts, SEO practices, and content management systems.
- Proficiency in Microsoft Office, Google Docs, WordPress, Canva, and Adobe Creative Suite.
- Strong time management skills and ability to work under pressure.
- Creativity and innovation.
- Attention to detail and accuracy.
- Initiative and willingness to learn.
- Excellent communication and collaboration skills.
- Flexibility and adaptability.
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