Content Creator & Social Media Specialist

Role Overview

Content Creator & Social Media Specialist at Radisson Hotel Group. This role is based at Radisson Hotel Group locations globally.

Company Overview

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. People are at the core of business success and future, and the organization empowers employees to be their best, every day, everywhere, every time.

Role Purpose

To create engaging, visually appealing, and on-brand content across all social media channels while managing daily social media activities, coordinating content production, and executing influencer and paid advertising strategies that drive brand representation and community engagement.

Key Responsibilities

Content Creation & Production

• Create engaging, visually appealing, and on-brand content for all social media channels
• Edit and produce high-quality photo and video content for digital use
• Write compelling and concise social media copy consistent with Radisson Blu's tone of voice
• Coordinate photo and video shoot logistics with internal teams, models, and external agencies

Social Media Management

• Manage daily social media activities, including scheduling, posting, and community engagement
• Stay updated on social media trends, emerging platforms, and best practices
• Plan and execute paid social media advertising campaigns

Influencer & Partnership Strategy

• Develop and execute influencer marketing strategies
• Build and maintain influencer relationships
• Maintain and regularly update the influencer database

Analytics & Reporting

• Track and analyze performance metrics
• Provide reports with data-driven recommendations

Cross-Functional Collaboration

• Collaborate with internal departments to ensure cohesive messaging and brand representation

Qualifications & Experience

• Proven experience in social media content creation
• Experience with paid social media advertising
• Experience with scheduling and analytics tools (e.g., Hootsuite, Later, Meta Business Suite)

Skills & Competencies

• Fluent in English (business writing and speaking)
• Strong writing, editing, and storytelling skills
• Ability to create and edit visually engaging content (photo and video)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
• Knowledge of social media platforms, trends, and best practices
• Ability to work collaboratively with cross-functional teams
• Strong organizational skills and attention to detail
• Comfortable working under pressure and managing multiple deadlines

Additional Information

• Flexible working hours, including availability for shoots, events, and other hotel activities as needed
• Exclusive global benefits including special hotel rates for you and your loved ones at Radisson hotels worldwide
• Access to local perks and rewards tailored to your country
• Investment in growth, learning, and career development
• Inclusive workplace with Employee Resource Groups and inclusion initiatives