Community & Public Relation Officer

Role Overview

Community & Public Relations Officer at SEHA Hospitals. This role manages conference strategy, event coordination, marketing communications, and stakeholder partnerships to enhance SEHA's visibility and strategic impact across healthcare platforms.

Role Purpose

To identify, evaluate, and coordinate participation in strategic healthcare conferences, events, and exhibitions while developing integrated marketing and communication plans that maximize SEHA's brand visibility, stakeholder engagement, and organizational priorities.

Key Responsibilities

Conference Strategy & Opportunity Management

• Identify and evaluate local, regional, and international conferences, congresses, exhibitions, and healthcare events aligned with SEHA's strategic priorities.
• Develop and maintain an annual conferences and events calendar.
• Identify opportunities for SEHA executives, physicians, and subject matter experts to participate as keynote speakers, panelists, moderators, or scientific contributors.
• Recommend sponsorship, exhibition, and partnership opportunities that maximize SEHA's visibility and strategic impact.
• Monitor healthcare trends and identify conferences and events that support organizational priorities.

Marketing & Brand Visibility

• Develop integrated marketing and communication plans for conferences, CME activities, exhibitions, and corporate events.
• Coordinate marketing campaigns to increase delegate participation, stakeholder engagement, and brand awareness.
• Ensure consistent implementation of SEHA's brand guidelines across all event-related materials.
• Monitor campaign performance and recommend improvements based on analytics and outcomes.

Communications Coordination

• Develop communication briefs, campaign objectives, timelines, and key messages for conferences and events.
• Coordinate with the Media Center to deliver photography, videography, branding, creative design, and event production requirements.
• Coordinate with the Digital Marketing and Social Media teams to execute event communication plans across all digital channels.
• Liaise with internal stakeholders to gather event information, speaker profiles, agendas, and promotional requirements.
• Review communication deliverables to ensure quality, consistency, and compliance with SEHA branding and messaging standards.
• Coordinate media engagement requirements and support public relations activities related to conferences and strategic events.

Conference & Event Management

• Coordinate the planning and execution of conferences, CME programs, symposiums, workshops, exhibitions, and corporate events.
• Develop project plans, timelines, operational checklists, and event schedules.
• Coordinate with venues, vendors, suppliers, and internal departments to ensure successful event delivery.
• Support executive participation, speaker management, protocol arrangements, registration processes, and on-site event coordination.
• Conduct post-event evaluations and prepare outcome reports with recommendations for future improvements.

CME & Scientific Programs

• Coordinate the marketing and communication activities for accredited CME programs and scientific meetings.
• Work closely with scientific committees, clinical departments, and accreditation bodies to support promotional activities.
• Ensure marketing materials comply with accreditation standards and organizational policies.

Reporting & Performance

• Track conference participation, campaign performance, stakeholder engagement, and brand visibility metrics.
• Prepare executive reports summarizing event outcomes, media exposure, return on investment (ROI), and strategic recommendations.
• Maintain an up-to-date database of conferences, partnerships, speakers, and event opportunities.

Stakeholder & Partnership Management

• Build and maintain strong relationships with healthcare organizations, academic institutions, medical associations, conference organizers, sponsors, and industry partners.
• Identify collaboration opportunities that enhance SEHA's reputation and strategic objectives.
• Support partnership initiatives related to conferences, educational programs, and healthcare events.

Compliance & Corporate Governance

• Comply consistently with SEHA policies, procedures, and practices.
• Complete and maintain regulatory requirements including licensure, certification, and mandatory training within established timeframes.
• Maintain confidentiality regarding any information exchanged or received in accordance with SEHA corporate policies.
• Assume the role of a brand ambassador for SEHA and promote a customer-focused philosophy with all stakeholders.
• Maintain positive and effective working relationships within the department and across SEHA divisions.
• Adhere to Occupational Health and Safety guidelines and infection control requirements.
• Understand and adhere to emergency preparedness plans and policies.
• Build key partnerships within the organization for pursuing client-centered, comprehensive, integrated systems of care.
• Comply with regulations related to mentoring, training, and development of UAE nationals staff.
• Perform any other duties as assigned relevant to the basic responsibilities of the role.

Additional Information

• Recognize the necessity of continuously developing skills and acquiring additional knowledge appropriate to the position.
• Dress appropriately to meet the expectations of the specific work area and in alignment with Occupational Health and Safety policies.