Community Marketing Lead

Role Overview

Community Marketing Lead at Majid Al Futtaim. Location not specified in source.

Role Purpose

Build and strengthen brand presence within communities through strategic relationship management, event execution, and brand activation. Serve as the primary liaison between the brand, store teams, ambassadors, athletes, and local communities to drive engagement and differentiate the brand from competitors.

Key Responsibilities

Relationship Management

• Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence.
• Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
• Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Event & Initiative Planning

• Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors.
• Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.

Brand Representation

• Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
• Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier.

Monitoring & Evaluation

• Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy.

Qualifications & Experience

• Diploma in business, marketing, or related subject; Bachelor's degree would be an asset.
• Minimum of 5 years' experience in marketing or event management.
• Background in the fitness industry is highly preferred.

Skills & Competencies

• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.