CNS Key Account Specialist
Abbott
وصف الوظيفة
Role Overview
CNS Key Account Specialist at Abbott, based in Riyadh, Saudi Arabia within Abbott Nutrition International (ANI).
Company Overview
Abbott Nutrition International (ANI) develops science-based nutrition products for people of all ages. The division supports leading brands including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna®, and ZonePerfect® to help consumers obtain the nutrients they need to live their healthiest life.
Role Purpose
Drive PediaSure growth by engaging healthcare professionals, developing hospital accounts, building pharmacist advocacy, executing direct-to-consumer activation, managing CRM-based patient engagement, and ensuring retail execution across the consumer journey from recommendation to purchase and repeat consumption.
Key Responsibilities
Medical & Hospital Engagement
- Promote PediaSure to pediatricians, family physicians, dietitians, and other healthcare professionals.
- Develop and maintain relationships with key hospitals, clinics, and healthcare institutions.
- Drive PediaSure inclusion in hospital nutrition programs and patient pathways.
- Conduct scientific presentations, educational activities, and account reviews.
Pharmacist Engagement
- Build strong relationships with pharmacists and pharmacy chains.
- Educate pharmacists on PediaSure benefits and appropriate consumer recommendation.
- Increase pharmacist advocacy and support pharmacy activation programs.
Direct-to-Consumer Activation
- Execute consumer awareness, trial, and recruitment initiatives.
- Support digital and on-ground campaigns targeting caregivers.
- Drive consumer acquisition and repeat purchase through targeted activation programs.
Point of Market Entry (POME)
- Lead PediaSure POME initiatives across hospitals, clinics, and pharmacies.
- Ensure effective conversion of healthcare professional recommendations into consumer purchases.
- Track recruitment, conversion, and sales impact of POME programs.
CRM & Consumer Engagement
- Manage CRM-driven patient and consumer engagement activities.
- Ensure timely follow-up of generated leads and enrolled consumers.
- Monitor conversion, retention, and repeat purchase performance.
Retail Availability & Execution
- Ensure optimal product availability and visibility at key pharmacy and retail accounts.
- Monitor stock levels, distribution, shelf presence, and promotional execution.
- Work with distributors and retailers to improve on-shelf availability and execution quality.
Qualifications & Experience
- Bachelor's degree in pharmacy, Nutrition, Medical Sciences, or related field.
- 3–5 years of experience in pharmaceutical, nutrition, healthcare, or consumer health sales.
- Experience working with healthcare professionals, hospitals, pharmacies, and retail customers preferred.
Skills & Competencies
- Strong relationship management capabilities.
- Strong communication skills.
- Strong commercial skills.
Additional Information
- Job Family: Sales Force
- Work Shift: Standard
- Location: NCCI Tower, Riyadh, Saudi Arabia