وصف الوظيفة
Role Overview
Canon seeks a CME Product Manager for the Dubai office to lead product strategy, market positioning, and commercial execution across the Middle East region. This role combines market analysis, product lifecycle management, sales enablement, and cross-functional coordination to drive Canon's product awareness and revenue performance.
Role Purpose
The Product Manager will promote Canon Products & Solutions awareness and profile across Middle East regions through events, PR, marketing activities, internal promotion, and partner collaboration. The role designs and executes country-specific action plans and regional marketing and sales activities to stimulate market awareness and sales achievement.
Key Responsibilities
Market Analysis & Strategy
- Analyse market size, competition, pricing and market dynamics across assigned countries.
- Develop local sales strategies and business plans in collaboration with Area Sales and partners.
- Develop regional marketing and sales action plans to drive market awareness and sales.
- Monitor Canon market share and provide regular market intelligence and competitor analysis.
Pricing & Product Positioning
- Define product pricing and positioning based on market and competitive insights.
- Negotiate product support and pricing with Business Unit.
- Support tender pricing, key accounts and special deals in collaboration with Area Sales.
- Manage the tender pipeline and ensure effective follow-up with Area Sales.
Product Launch & Promotion
- Coordinate new product launches across Middle East markets to ensure timely and successful market introduction.
- Manage product lifecycle from launch to end-of-life through appropriate strategies, promotions and schemes.
- Drive strategic product priorities and targets in line with management direction.
Product Training & Development
- Deliver product training for internal teams and Canon distributors across the region.
- Coordinate local training programs and ensure product knowledge is maintained.
- Evaluate trainee knowledge and maintain up-to-date training records.
Sales & Marketing Budget & Performance
- Develop annual sales targets, sales plans and marketing budgets in collaboration with Area Sales.
- Advise Area Sales on product strategy to strengthen business structures and market coverage.
- Monitor monthly sales performance against agreed plans and implement corrective actions where required.
Gross Profit Management
- Monitor and manage gross profit across special promotions, tender pricing and support deals.
- Track agreed pricing and support from approval through to actual delivery.
- Ensure effective management of incoming and outgoing commercial support.
Marketing & Business Development
- Plan, manage and coordinate market development and promotional activities across assigned markets.
- Ensure activities are delivered within agreed timelines, budgets, quality standards and company guidelines.
- Drive initiatives that strengthen Canon's product and brand awareness across the region.
Reporting & Coordination
- Maintain effective communication and coordination with headquarters on budgets, product launches, pricing support and business performance.
- Prepare and submit required reports, forecasts and business updates within agreed timelines.
- Ensure alignment between regional activities, headquarters requirements and local market needs.
Qualifications & Experience
- University degree or equivalent qualification.
- 15+ years of work experience.
- High level of relevant knowledge and experience coupled with the ability to relate technical information to non-technical people at all levels.
- Previous experience of formal classroom training desirable, but proven coaching techniques may be acceptable as an alternative; formal training to be learned on the job.
- Fluency in written and spoken English.
- Knowledge of Arabic (desirable).
Skills & Competencies
- Excellent analytical skills and a logical mind.
- High level of written and spoken communication ability.
- Motivation and aptitude to continue learning as new technology is introduced.
- Able to communicate complex technical information to technicians, service and marketing personnel across all Canon locations and distributors.
- Familiarity with MS Office Applications: Word, Excel, PowerPoint.
- Professional appearance, attitude and communication style.
Additional Information
- Valid UAE driving license required.
- Overseas travel and periods away from home expected.
- Flexibility to respond to travel needs at short notice required.
- Able to work on own initiative and meet targets whilst under pressure.
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