Cluster Visual Merchandiser

Role Overview

Cluster Visual Merchandiser at Apparel Group. Responsible for creating visually appealing displays and arrangements across multiple stores for a brand, ensuring alignment of visual merchandising standards and enhancing the overall shopping experience while driving sales.

Role Purpose

To establish and maintain compelling visual merchandising across a cluster of stores by applying design principles, consumer behavior insight, and brand aesthetics. The role drives sales through strategic product placement, seasonal updates, and consistent brand presentation while managing displays and training staff across multiple locations.

Key Responsibilities

Brand Image & Standards

• Monitor stock levels and replenish displays as needed to maintain a visually appealing environment.
• Ensure brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye-catching displays that incorporate commercial sales opportunities.
• Implement brand-specific visual merchandising standards.
• Coordinate store displays in line with brand guidelines and strategy.
• Develop floor plans and maximize visual impact.
• Regularly inspect and maintain displays, fixtures, and signage to ensure they are in good condition.
• Rotate window displays regularly to reflect seasonal changes, promotions, or new arrivals.
• Create layout of the store according to its categories.
• Maximize placement of new lines and re-merchandise the store when new trends build.

Display Execution & Documentation

• Take photographs of every change made in merchandise display.
• Work within budget constraints to source and acquire display materials, props, and signage.
• Independently design and set up displays and execute planograms.
• Maintain store aesthetics and visual standards.

Training & Stakeholder Collaboration

• Train store staff on visual merchandising standards and ensure their understanding and implementation.
• Work with VM Manager and sales team to achieve commercial goals.

Market & Store Operations

• Conduct research of current market trends and lifestyle.
• Collect, review, and gather feedback on merchandise.
• Involve in pre-opening of stores and conduct timely visits to ensure brand standards are properly implemented and followed.

Qualifications & Experience

• 3–5 years of experience in a retail environment with strong emphasis on visual merchandising.
• Solid background in store operations and customer behavior.
• Proven track record in leading visual merchandising initiatives.
• Experience in independently designing and setting up displays.
• Experience executing planograms and maintaining store aesthetics.
• Demonstrated ability to adapt to and implement brand guidelines.

Skills & Competencies

• Strong understanding of design principles.
• Ability to create and implement visual strategies that drive sales.
• Commercial awareness and sales acumen.
• Proficiency in developing floor plans and layouts.
• Attention to detail and visual presentation.