Cluster Social Media Manager

Role Overview

Cluster Social Media Manager at Accor, based in Ras Al Khaimah. Reporting to the Director of Marketing & Communications, you will lead the social media presence of Mövenpick Resort Al Marjan Island and Pullman Resort Al Marjan Island.

Company Overview

Mövenpick Resort Al Marjan Island is a five-star resort in Ras Al Khaimah with 418 rooms and suites, six specialty bars and restaurants, three outdoor pools, a wellness hub with fully equipped gym and four treatment rooms, water sports, and year-round Kids Club. The role serves a cluster of two properties within the Accor portfolio.

Role Purpose

This hands-on role combines social media strategy, high-quality content production, community management and influencer partnerships. You will translate each resort's distinct positioning into compelling stories, creating content that builds awareness, strengthens engagement and inspires guests to visit, dine and stay.

Key Responsibilities

Social Media Strategy & Content Planning

• Develop and execute tailored strategies for Instagram, TikTok, Snapchat, YouTube, Facebook and other relevant platforms, with clear objectives and measurable KPIs for each resort.
• Manage content calendars across both properties, balancing campaigns, seasonal offers, events and everyday resort storytelling.
• Maintain a distinct voice and visual identity for each brand.

Luxury Video Production

• Plan, shoot and edit polished hospitality and lifestyle videos showcasing rooms, dining, wellness, recreation and guest experiences.
• Demonstrate strong skills in composition, lighting, camera movement, sound, colour grading and visual storytelling.
• Create Reels, Stories, TikTok videos, Snapchat content, YouTube Shorts, longer-form videos and Facebook content adapted to each platform.

Creative Direction & Production

• Develop concepts, storyboards and shot lists.
• Coordinate talent, locations, styling and production schedules.
• Collaborate with the Graphic Designer/Videographer and external creators to deliver consistent, high-quality content.

Influencer Management

• Identify, evaluate and manage influencers and content creators across key source markets.
• Assess audience relevance, engagement quality, content standards and brand fit before recommending collaborations.
• Manage collaborations from outreach and negotiation through briefing, itineraries, hosting and follow-up.
• Agree deliverables, timelines, usage rights and reporting requirements.
• Coordinate with operational teams to ensure smooth influencer stays.

Community Management & Engagement

• Oversee comments, direct messages, mentions and tags across all channels.
• Respond promptly in the appropriate brand voice.
• Coordinate guest enquiries or concerns with relevant departments.
• Capture timely content during activations, events, launches and influencer stays, including occasional evening and weekend coverage.

Content Curation & User-Generated Content

• Source and curate suitable guest and creator content.
• Secure permission and maintain clear records of usage rights.

Performance Monitoring & Reporting

• Monitor reach, views, watch time, engagement, audience growth, enquiries and attributable bookings.
• Report on content and influencer performance.
• Use findings to improve future activity.

Platform Innovation & Trends

• Stay informed about platform features, audience behaviour, content trends and emerging creators.
• Use relevant editing and AI-assisted tools responsibly while maintaining authentic brand representation.

Cross-Functional Coordination

• Work closely with Marketing, Food & Beverage, Rooms, Recreation, Spa and other teams to identify stories and manage competing priorities across both resorts.

Qualifications & Experience

• Proven experience managing social media for luxury hospitality, premium lifestyle brands or a relevant creative agency.
• A strong portfolio demonstrating luxury video content you have personally planned, filmed and edited.
• Demonstrated experience managing local and international influencers, including selection, negotiation, hosting, deliverable tracking and performance evaluation.
• A qualification in Marketing, Communications, Media Production or a related field is preferred.

Skills & Competencies

• Strong working knowledge of Instagram, TikTok, Snapchat, YouTube and Facebook, including publishing, community management, analytics and platform-specific content requirements.
• Practical experience using cameras, smartphones, gimbals, lighting and audio equipment to produce professional-quality content.
• Proficiency in video editing tools such as Adobe Premiere Pro, DaVinci Resolve or Final Cut Pro.
• Confidence in mobile editing tools for fast-turnaround content.
• A refined eye for styling, composition, colour, detail and the visual standards expected of luxury hospitality.
• Excellent English copywriting and communication skills, with the ability to adapt tone across brands and audiences.
• Additional languages are an advantage.
• Strong organisational skills and the ability to manage multiple accounts, shoots, campaigns and partnerships simultaneously.
• Confidence directing creators, briefing suppliers and collaborating with colleagues across departments.
• Sound judgement regarding guest privacy, filming permissions, music licensing, content usage rights and collaboration disclosures.
• A proactive, creative and results-oriented approach, with the flexibility to capture content beyond standard office hours when required.

Additional Information

• Employee benefit card offering discounted rates in Accor worldwide.
• Learning programs through Accor Academies.
• Opportunity to develop talent and grow within your property and across the world.
• Ability to make a difference through Corporate Social Responsibility activities.