Client Solutions Manager - Türkiye & South Asia Retail & Ecom Turkish Speaker

Role Overview

Client Solutions Manager – Türkiye & South Asia Retail & Ecommerce (Turkish Speaker) at TikTok, based in Türkiye and South Asia region.

Company Overview

TikTok is the leading destination for short-form mobile video with a mission to inspire creativity and bring joy. The company has global headquarters in Los Angeles and Singapore, with additional offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. The Client Solutions team builds scalable, long-term partnerships by delivering best-in-class campaign services and addressing the unique challenges of direct clients and agencies. The team consists of digital marketing experts who proactively shape clients' growth strategies, including upsells, renewals, and reactivations, acting as trusted advisors who connect key stakeholders, inspire innovation through insights, and foster collaboration that leads to measurable business outcomes and enduring client relationships.

Role Purpose

The Client Solutions Manager – Retail & Ecommerce acts as a strategic partner and consultant to advertisers in key retail and ecommerce industries, combining deep product expertise with critical thinking and analytical acumen to drive client success across TikTok's suite of advertising solutions. The role requires supporting clients across the full funnel from awareness to conversion, ensuring scalable campaign execution, robust measurement frameworks, and actionable insights that drive sales and long-term growth.

Key Responsibilities

Client Relationship Management

• Manage and grow post-sale client relationships with Retail & Ecommerce vertical advertisers.
• Build trusting relationships and robust communication with external client and agency teams to ensure sustained growth of accounts.
• Conduct regular and strategic business reviews, taking a consultative, long-term approach to build productive relationships with clients in collaboration with various internal teams.
• Prioritize tasks by urgency level and impact in alignment with Client Partners.

Campaign Strategy & Optimization

• Create and optimize client ad strategies using a wide range of TikTok for Business product solutions, including organic solutions, branding, brandformance, performance, and consideration products.
• Support and work closely with Client Partners on pre-sale research and pitch, focusing on relevant product solutions and advertising strategy.
• Collaborate with Client Partners to design end-to-end strategies, manage campaign operations, and optimize performance across web and app channels.
• Take responsibility for campaign setup checks, performance monitoring, and optimization suggestions for every client in the book of business.
• Conduct A/B testing and campaign optimizations based on strong understanding of web and app tracking, measurement setup, and data analysis.

Product Adoption & Technical Support

• Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real-time analysis.
• Act as a product champion to drive revenue and adoption in key product and business growth areas, build team-level expertise, and actively promote cross-regional and functional exchange and collaboration.
• Drive and facilitate the adoption of Pixels, MMPs, and TikTok Shop where applicable.
• Work closely with product and engineering teams to troubleshoot client issues during campaigns, provide market feedback, and support TikTok for Business product development.

Performance Analysis & Insights

• Analyze campaign performance data to offer clients data-driven business insights and use those insights to improve advertising offerings.
• Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok.
• Gather, analyze, and present data alongside insights and actionable next steps as part of post-campaign reporting or account audits.

Creative & Operational Support

• Collaborate with creative teams to provide Retail & Ecommerce clients with creative solutions support, including creative insights and strategies.
• Cooperate with the Ad Operation team to ensure smooth and successful campaign execution, and ensure ad specifications and rates are accurate.
• Cooperate with the Organic team to help clients enhance organic presence to complement paid activities.
• Cooperate with the ad policy team to ensure clients and team are kept up to date on any policy changes and receive all necessary support.

Knowledge Sharing & Education

• Prepare narratives, workshops, and business reviews to educate and upskill clients in charting the way forward.
• Share client, market, and vertical learnings and knowledge across Client Solutions Teams and beyond, through case studies or other ad hoc sharing.

Account Administration

• Keep accurate records of pending and active campaign plans, maintaining campaign schedules and ad inventory availability.

Qualifications & Experience

• Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms, or media side.
• Deep understanding of user acquisition and performance marketing with a passion for social media, content platforms, and Retail & Ecommerce industries.
• Practical and sophisticated hands-on experience in optimization, tracking, attribution, measurement, and using major app tracking tools such as MMPs (e.g., Adjust, AppsFlyer) and web tracking tools (e.g., Google Analytics, Omniture).
• Experience diagnosing and solving technical problems with product and engineering teams is a plus.
• Proven ability to manage revenue-bearing responsibilities, targets, and strategic program development to drive education and product adoption.

Skills & Competencies

• Proactive attitude and consultative sales skills with excellent project management, organizational, and analytical skills.
• Self-starter, fast learner with a start-up spirit.
• Sales-oriented mindset with strong account management skills and experience.
• Good technical understanding of digital marketing technologies, integrations, and infrastructure, with the ability to effectively translate technical language to non-technical stakeholders.
• Hands-on experience with App, CPAS, Shopping Ads, and broader e-commerce marketing.
• Proficient in English and Turkish.

Additional Information

• This is a 1-year contractual job (fixed-term employment for 12 months).
• Ability to travel domestically and internationally as needed.