Channel Marketing Manager MEAT (Middle East, Africa, Turkey)

Role Overview

Channel Marketing Manager MEAT (Middle East, Africa, Turkey) at Fluke Corporation, based in Dubai. This role leads and scales channel and field marketing efforts across Value Added Resellers (VARs), Electrical Wholesalers, and other distribution partners toward end users, operating within an international team.

Role Purpose

Drive revenue growth through indirect sales channels by aligning marketing, sales, and channel partners around a common growth strategy. Strengthen alignment between Fluke channel and field sales teams while accelerating growth through partners and strengthening brand presence across the MEAT region.

Key Responsibilities

Channel Strategy & Growth

• Define and execute channel marketing strategies that drive demand, increase product visibility, and accelerate revenue through partners.
• Focus on cooperative marketing with Premium Partners to boost Point of Sale (POS) reach, grow mindshare, and strengthen partner loyalty.
• Ensure brand consistency and support market expansion across the region.

Annual Planning & Optimization

• Collaborate with strategic channel partners on annual marketing plans, budgets, and joint campaigns.
• Ensure marketing development funds and co-op budgets deliver measurable returns.

Commercial Channel Marketing Execution

• Roll out Fluke central marketing campaigns, promotions, and new product introductions (NPIs) at key partners.
• Drive growth by expanding reach in digital marketing.
• Drive leads and funnel inflow from co-op events and focus on channel readiness.
• Ensure distribution partners have marketing assets, sales tools, campaigns, training, and incentives to sell effectively.

Customer Journey Ownership

• Own and improve the end-user buying experience across distributor digital platforms, physical outlets, events, webinars, and sales interactions.

Account-Based Marketing (ABM)

• Develop and execute ABM programs with key distributors and strategic accounts.
• Target high-value customers with tailored campaigns.

AI-Driven Marketing

• Leverage AI-powered tools and insights to optimize segmentation, personalization, campaign performance, and efficiency across the channel.

Commercial Alignment

• Partner closely with channel sales and field sales teams.
• Ensure marketing programs directly contribute to pipeline and revenue.

Performance & ROI Management

• Manage co-op budgets and track campaign effectiveness, partner engagement, and return on advertising spend (ROAS).
• Monitor pipeline growth, revenue contribution, market opportunities, and customer behavior.
• Continually improve results based on performance data.

Innovation & Experimentation

• Continuously test, learn, and scale new approaches across digital, AI, and partner-driven marketing.

Qualifications & Experience

• Bachelor's degree or equivalent experience.
• 5+ years of experience in B2B marketing, ideally within channel or distribution environments.
• Test and measurement industry experience is a plus.
• Track record in pipeline growth and experience with lead and funnel generation programs.
• Proven experience working closely with sales teams (channel and/or field sales) to drive commercial outcomes.
• Demonstrated success in budget ownership and ROI-driven decision-making.

Skills & Competencies

• Digital marketing experience and familiarity with latest tools.
• Familiarity with AI-driven marketing tools and data-led campaign optimization.
• Experience with account-based marketing (ABM) and targeted demand generation.
• Strong analytical skills with ability to translate data into clear strategic actions.
• Excellent communication skills in English.
• Additional languages are a plus.

Additional Information

Key Performance Indicators

• Pipeline growth.
• Lead generation.
• Revenue contribution.
• Return on marketing investment (ROI/ROAS).