Campaign Manager - Database Marketing

Role Overview

Campaign Manager - Database Marketing at Wynn Al Marjan Island, located in the United Arab Emirates. The resort is scheduled to open in 2027.

Company Overview

Wynn Al Marjan Island is an opulent and entertaining beachside destination under construction on a picturesque island in the Arabian Gulf, less than 50 minutes from Dubai International Airport. The integrated resort will offer 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa.

Role Purpose

The Campaign Manager - Database Marketing manages the full operational lifecycle of marketing campaigns, from audience selection and data extraction through deployment. This role serves as the key operational liaison between Marketing and Data Science, translating business needs and predictive model outputs into accurate, actionable campaign execution aligned with strategic objectives and player value segmentation.

Key Responsibilities

Campaign Operations

• Manage the full operational lifecycle of campaigns, from audience selection and data extraction to deployment handoff.
• Build, validate, and deliver campaign audiences, ensuring accuracy in targeting logic, volumes, suppressions, and exclusions.
• Maintain and execute campaign calendars (daily, weekly, monthly), ensuring all deadlines are met consistently.
• Monitor campaign execution and proactively identify and resolve issues such as targeting errors, missing data, and inconsistencies.
• Support testing strategies including A/B testing and control groups through accurate audience setup and execution.

Analytics & Modeling

• Translate predictive model outputs, segmentation frameworks, and business rules into actionable campaign criteria.
• Operationalize Data Science models, ensuring campaigns align with strategic objectives and player value segmentation.
• Support post-campaign analysis by delivering clean, structured datasets and maintaining proper documentation.

Stakeholder & Team Collaboration

• Lead accurate analytical responses to inquiries from Gaming Operations.
• Partner closely with Gaming Loyalty Marketing, Player Development, Revenue Management, and F&B teams to align campaign requirements and timelines.
• Act as the key operational liaison between Marketing and Data Science, ensuring seamless translation of business needs into technical execution.

Qualifications & Experience

• Bachelor's degree in Business Analytics, CRM Marketing, or a related field.
• 4+ years of experience in business analytics, database marketing, campaign operations, or similar roles (gaming experience preferred).
• Strong understanding of gaming performance metrics (ADT, Theo, Coin-In, Win, reinvestment).

Skills & Competencies

• Hands-on experience with SQL; knowledge of Python is a plus.
• Exceptional attention to detail with strong quality assurance (QA) capabilities.
• Proven ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.
• Strong communication skills, with the ability to translate complex analytical inputs into clear operational execution.
• Highly organized, reliable, and process-driven, with a focus on accuracy, consistency, and scalability.

Additional Information

• Salary paid in Dirhams (AED), the local currency of the UAE.
• Excellent leave policy.
• Healthcare package.
• Incentive programs and other employee benefits.