Business Development Manager - Card Sales.Injaz - RBG - CC_Balance Builder.Retail Banking Group

Role Overview

Business Development Manager - Card Sales at Mashreq, Retail Banking Group. This role leads and manages a sales operation comprising Team Leaders and Sales Executives across multiple locations, driving Credit Card acquisition, Balance Build revenue, portfolio growth, and customer engagement.

Role Purpose

To lead and manage a sales operation delivering Credit Card acquisition, Balance Build revenue, portfolio growth, and customer engagement while driving sales, revenue, productivity, quality, and compliance targets. The role builds a high-performance sales culture and ensures operational excellence.

Key Responsibilities

Sales Performance & Revenue

• Own and deliver Credit Card sales, Balance Build revenue, productivity, and portfolio growth targets.
• Lead and manage Team Leaders and sales teams to maximize performance, conversion, and revenue generation.
• Monitor and improve sales productivity, conversion rates, and overall team effectiveness through regular performance reviews.
• Ensure optimal utilization of customer leads, databases, and marketing campaigns to maximize sales opportunities.

Strategy & Execution

• Drive execution of sales strategies, campaigns, and customer engagement initiatives to achieve business objectives.
• Provide structured feedback on customer bases, campaign effectiveness, and sales performance to improve business outcomes.
• Drive continuous improvement through process enhancements, sales effectiveness initiatives, and best practice sharing.
• Maintain strong stakeholder engagement and contribute to the development of new growth opportunities and customer propositions.

Collaboration & Stakeholder Management

• Collaborate with Product, Marketing, Analytics, Risk, Operations, and Governance teams to support business growth and campaign execution.
• Develop networking skills to engage with and work with internal and external stakeholders.

Compliance & Governance

• Ensure achievement of all assigned KPIs and KPAs while maintaining high standards of customer experience, service quality, and compliance.
• Ensure adherence to all regulatory, governance, audit, and compliance requirements across the sales operation.

Workforce Management

• Manage workforce planning, recruitment, coaching, and succession development to maintain a high-performing organization.

Qualifications & Experience

• University graduate.
• 5+ years' experience in a similar work environment in a supervisory position, with at least 3 years managing people.
• Retail banking sales management skills.

Skills & Competencies

• Excellent people management skills.
• Strong sales and customer focus with ability to think creatively and work under pressure.
• Excellent presentation skills.
• Good team player with result-driven attitude.
• Business sensitive and adaptable and versatile.
• Knowledge of Microsoft Office, CRM, and Bank Systems.
• Ability to deliver against stretched targets and timelines while undertaking multiple projects.
• Networking skills to engage with and work with internal and external stakeholders.