Business Analyst

Role Overview

Business Analyst at Emirates NBD, located in the UAE. The role drives end-to-end delivery of digital banking initiatives within the Everyday Banking tribe by combining business analysis, product support, and testing expertise.

Company Overview

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million customers. It is the leading financial services brand in the UAE with a brand value of approximately USD 4 billion. The bank serves customers through retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. Emirates NBD is a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of branches. The organization operates Liv, the lifestyle digital bank by Emirates NBD, which has over half a million users and is the fastest-growing digital bank in the region.

Role Purpose

The role ensures seamless implementation of digital banking initiatives, high-quality customer experience, and strong coordination across cross-functional teams and stakeholders while combining business analysis, product support, and testing expertise.

Key Responsibilities

Strategy & Product Vision

• Define and communicate the product vision and strategy for assigned propositions and journeys, ensuring the product experience is aligned with best practices in mobile UX and banking controls.
• Prioritize features and enhancements based on user feedback, business value, regulatory constraints, performance data and market trends; create, manage, and prioritize the product backlog.
• Stay informed about industry trends, competitor offerings, and emerging digital banking practices.

Business Analysis & Requirements

• Own end-to-end business analysis for assigned initiatives, from requirement gathering to documentation and validation, ensuring alignment with business, financial, and operational logic.
• Translate regulatory, compliance, and risk requirements into clear functional and system specifications; conduct detailed impact assessments and define user stories and acceptance criteria.
• Understand APIs, process mapping, and customer journey design.
• Possess strong domain and digital banking knowledge in payments architecture, transfer processing flows, and mobile/digital UX to bridge technical, business, and regulatory stakeholders effectively.

Regulatory & Compliance

• Maintain deep working knowledge of UAE payment rails and regulatory frameworks, including UAEFTS, SWIFT/TT, AANI (IPP), and card payment schemes; stay current with CBUAE, AML/CTF, and PCI-DSS requirements as they apply to product features.
• Translate payment scheme and regulator mandates such as CBUAE circulars and UAEFTS/AANI rule changes into actionable business and system requirements ahead of compliance deadlines.
• Liaise with Compliance, Risk, and Legal teams to validate that payment and transfer journeys meet regulatory obligations before release, including sign-off on control points and audit trails.

Performance Monitoring & Optimization

• Define, monitor, and continuously optimize key performance indicators (KPIs) for product success including adoption, funnel conversion, retention, serviceability, and revenue impact.
• Regularly review performance dashboards, conduct root cause analysis on performance gaps, and lead corrective initiatives.
• Monitor product KPIs including funnel drop-offs, adoption, and operational efficiency; propose data-driven improvements.
• Use experimentation and data-driven methodologies such as A/B testing and cohort analysis to validate hypotheses and improve outcomes.
• Ensure data accuracy and alignment between business reporting, analytics dashboards, and production behavior.

Stakeholder Collaboration & Delivery

• Partner with development teams to deliver high-quality product increments; participate in sprint planning, daily stand-ups, and retrospectives.
• Collaborate closely with designers, architects, and developers to ensure feasible and value-driven solutions; work closely with UX/UI designers to create intuitive and engaging experiences.
• Support business stakeholders during UAT and post-release phases; monitor platform performance and report production issues in coordination with IT teams.

Testing & Quality Assurance

• Review test cases (functional, integration, regression); log, track, and retest bugs in collaboration with QA and development teams; perform data validations and assist in automation testing efforts.

Qualifications & Experience

• Bachelor's degree in Computer Science, Business, or related field.
• 6+ years of experience in a similar role across digital or banking environments.
• Hands-on experience with JIRA, Confluence, and Agile delivery.
• Proficiency in test scenario identification/writing and defect tracking.
• Familiarity with digital banking platforms and industry best practices.
• CSPO or any certification relevant to Business Analysis.

Skills & Competencies

• Business analysis and product management.
• JIRA and Confluence.
• Agile delivery and sprint methodologies.
• Test scenario identification and defect tracking.
• APIs, process mapping, and customer journey design.
• Mobile UX and banking controls knowledge.
• Data-driven analysis and A/B testing.
• Payments architecture and transfer processing flows.
• UAE payment rails, regulatory frameworks, and compliance requirements.

Additional Information

• Flexible work policy allowing remote work as needed.
• Competitive rewards and benefits.
• Professional development opportunities to accelerate career growth.