Brand Marketing Specialist

Role Overview

Brand Marketing Specialist at Ziina, based in the UAE or open to relocation.

Role Purpose

Own Ziina's social media as a core brand channel, translating brand positioning and campaigns into culturally fluent, platform-native storytelling across Instagram, TikTok, and LinkedIn while maintaining a publisher mindset, spotting trends early, and driving consistent, high-taste content that feels unmistakably Ziina.

Key Responsibilities

Content Strategy & Planning

• Run Ziina's social channels like a core brand channel in close collaboration with the brand and creative lead.
• Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing.
• Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale.
• Drive experimentation and iteration: test hooks, formats, and distribution patterns, then turn learnings into what we do next.

Social & Cultural Engagement

• Be chronically online in the right way: spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it.
• Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina.
• Support Ziina's always-on community surfaces (broadcast channel, WhatsApp, Reddit) with a lightweight cadence and proactive engagement.
• Turn the best signals from community surfaces into content we ship.

Production & Content Creation

• Create and edit lo-fi content when needed using phone shooting and CapCut, and know when to escalate to higher production.
• Support shoots end to end: prep shot lists, capture key moments, and ensure we walk away with a library of reusable assets, not one-off deliverables.

Performance & Reporting

• Track performance and share clear takeaways (what worked, what didn't, what we're repeating) in a way the team can action quickly.

Cross-functional Support

• Flex across the wider brand and content pipeline as needed to help ship work faster and better through coordination, adaptations across surfaces, and keeping the details tight.

Qualifications & Experience

• Three to five years of experience in social and content for a brand, startup, or creative-led business.
• Strong taste and a clear point of view on what good looks like across platforms, formats, and cultural contexts.
• Cultural fluency across MENA and global internet culture, with the ability to translate signals into content that feels native, not forced.
• Hands-on production skills: comfortable shooting on a phone, editing in CapCut, and moving fast with imperfect setups.
• Working experience with Sprout Social across publishing, inbox management, listening, and reporting.
• Organized, action-oriented work style: running tight workflows, shipping consistently, and taking initiative without waiting to be told.
• Collaborative, high-integrity approach and comfort on camera.
• Experience based in the UAE, or openness to relocating.

Skills & Competencies

• Phone shooting and CapCut editing.
• Sprout Social platform proficiency.
• AI tools for scaling content output.
• Design, aesthetics, and visual storytelling.
• Arabic and English fluency (preferred).

Additional Information

Candidates who stand out will demonstrate

• A content creator portfolio, social accounts they have helped grow, or examples of viral moments and high-performing posts.
• A proven track record of showing up as a brand voice through proactive engagement that created genuine buzz and word of mouth.
• Experience in consumer apps, fintech, or fast-growing startups, ideally with a brand that has a strong community or cultural presence.
• An eye for design, aesthetics, and visual storytelling, combined with practical use of AI tools to scale output without losing voice or taste.
• Genuine curiosity about the intersection of culture, creativity, and technology.