Brand Marketing Associate Manager

Role Overview

Brand Marketing Associate Manager at Majid Al Futtaim, reporting to MAF LifeStyle Communication & Marketing.

Role Purpose

Implement the Marketing & Communications strategy and integrate marketing efforts for assigned brands to expand footprint, differentiate MAF LifeStyle, build brand reputation, nurture client relationships, and drive revenue and growth.

Key Responsibilities

Strategy & Planning

• Develop and execute marketing initiatives through a well-defined annual Marketing calendar for assigned brands, aligned with overall brand Marketing & Communications strategy.
• Build clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging.
• Build advertising and promotional plans to drive traffic and sales offline and online.

Campaign Execution

• Create synergy between various channels of communication to reach the brand message to customers through the most effective and efficient medium.
• Implement in-store campaigns to support Operations and ensure smooth rollout.

Budget & Compliance

• Manage marketing budgets for assigned brands to ensure optimal utilization in line with overall Marketing budget.
• Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.

Stakeholder Management

• Build strong relationships with internal marketing teams and external vendors where relevant to ensure productive outcome of collaborative work.

Qualifications & Experience

• Minimum 4–6 years of experience in a Marketing role.
• Luxury Retail furniture experience.
• Bachelor Degree in Marketing Management or equivalent.

Skills & Competencies

• Analytical skills to forecast and identify trends and challenges.
• Knowledge of latest marketing technologies and methodologies.