وصف الوظيفة
Role Overview
Brand Manager, Rare Disease at Ipsen, located in Riyadh, Saudi Arabia (Hybrid).
Company Overview
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K., the company operates in more than 40 countries and brings medicines to patients in 88 countries. Ipsen champions human-centric leadership and fosters a culture of collaboration, excellence and impact.
Role Purpose
Lead the development and execution of marketing strategies that drive brand growth and enhance patient impact for rare disease products across the Kingdom of Saudi Arabia through strategic planning, omnichannel campaigns, and cross-functional collaboration.
Key Responsibilities
Strategy & Planning
- Develop and execute annual brand and operational plans, including forecasting, budgeting, and competitive analysis.
- Translate market insights and performance data into actionable strategies that accelerate brand growth.
Campaign Development & Execution
- Lead the creation of impactful omnichannel campaigns, promotional materials, and digital engagement initiatives for healthcare professionals and key opinion leaders.
Scientific Engagement
- Drive scientific engagement activities, including training programs, masterclasses, and educational events.
Operations & Finance
- Manage marketing investments to maximize return while ensuring compliance with local regulations and company standards.
Stakeholder Management
- Partner cross-functionally with Sales, Medical, Regulatory, and Finance teams to ensure aligned and effective execution.
Qualifications & Experience
- Proven pharmaceutical marketing experience with a track record of delivering business results.
- Scientific or medical degree required.
- Postgraduate marketing qualification is an advantage.
- Experience within multinational healthcare organizations and product launches is preferred.
Skills & Competencies
- Strong expertise in strategic planning, brand management, and multichannel campaign execution.
- Solid analytical and financial acumen, including forecasting and budget management.
- Fluency in Arabic and English.
Additional Information
- Contract type: Hybrid work arrangement.