Brand Manager (Biosimilar)

Role Overview

Brand Manager (Biosimilar) at Abbott, Established Pharmaceuticals division, based in Jeddah, Saudi Arabia.

Company Overview

Abbott's Established Pharmaceuticals division is committed to bringing the benefits of trusted medicines to more people in the world's fastest-growing countries. The division's broad portfolio of high-quality and differentiated branded generic medicines spans multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

Role Purpose

The Local Biosimilars Brand Manager for KSA is responsible for leading the commercial strategy, launch readiness, and in-market execution of the biosimilars portfolio in Saudi Arabia. The role ensures successful and competitive biosimilar launches by driving strong cross-functional alignment and acts as the local commercial integrator and launch leader, ensuring execution excellence and strong stakeholder engagement across the Kingdom.

Key Responsibilities

Local Strategy & Brand Planning

• Lead the development of annual brand plans aligned with regional and global strategy and tailored to KSA market dynamics.
• Define clear brand positioning, value proposition, and competitive strategy specific to Saudi Arabia.
• Analyze local oncology and immunology landscape, competitive dynamics, tender environment, and access barriers.
• Develop clear KPIs, launch milestones, and performance dashboards for the KSA market.
• Translate strategy into actionable tactical plans across promotional, educational, and stakeholder engagement activities.

Launch Readiness & Execution Excellence

• Act as the local launch lead for biosimilars, ensuring end-to-end readiness across commercial, medical, supply, and access functions.
• Drive cross-functional launch governance and ensure milestone tracking.
• Lead pre-launch market preparation initiatives, including HCP education and stakeholder mapping.
• Ensure timely execution of promotional materials in compliance with SFDA regulations.
• Monitor field feedback and adjust tactical plans to maximize uptake and competitive positioning.
• Ensure strong field presence and engagement to support launch excellence.

Cross-Functional Leadership

• Lead and motivate cross-functional teams without direct authority to deliver aligned execution across Sales, Medical, Access, Regulatory, and Supply functions.
• Build strong working relationships with Sales, Medical, Access, Regulatory, and Supply functions.
• Drive collaboration with the regional biosimilars team to ensure alignment and best-practice sharing.
• Act as key marketing contact for KSA affiliate and ensure effective upward communication.
• Support Medical and Market Access in building compelling biosimilar value narratives.

Market Insights & Performance Management

• Conduct local market research and gather actionable insights from field teams and customers.
• Monitor market share evolution, tender results, competitive moves, and adoption barriers.
• Track performance vs. forecast and proactively identify risk mitigation actions.
• Leverage data to refine targeting, segmentation, and promotional effectiveness.
• Provide structured and timely reporting to local and regional stakeholders.

Qualifications & Experience

• Bachelor's Degree in Business Administration, Pharmacy, Life Sciences, or related field.
• MBA or postgraduate qualification preferred.
• 3–5 years of pharmaceutical marketing experience.
• Proven experience in biologics and/or biosimilars required.
• Experience in oncology and/or immunology required.
• Prior experience in product launch management.
• Experience working in the Saudi pharmaceutical market required.
• Strong understanding of KSA tender environment and institutional landscape.
• Demonstrated ability to manage multiple brands or complex portfolios.
• Experience in local market research and insight generation.
• Proven track record in launching products successfully.
• 3–5 years in brand management or similar commercial roles.
• Demonstrated ability to execute local marketing plans and deliver targets.

Skills & Competencies

• Lead and motivate cross-functional teams.
• Strong competitive mindset with drive to win and outperform.
• Agile and adaptable in a dynamic, evolving biosimilar market.
• Deep belief in biosimilars and their role in improving patient access.
• Strong local market insight and customer relationship management capabilities.
• Tactical execution excellence with strong field engagement.
• Translate strategy into practical, actionable plans.
• Strong stakeholder management across local, regional, and global levels.
• Executive presence and strong communication skills.
• High learning agility and comfort in ambiguity.
• Strong analytical and forecasting capability.
• Entrepreneurial mindset with ownership mentality.
• Fluent in English; Arabic preferred.

Additional Information

• Work Shift: Standard
• Travel: 75% of the time
• Job Family: Sales Force
• Location: The Headquarters Business Park, Corniche Road, Ash Shati, Jeddah, Saudi Arabia