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Role Overview
Brand Manager - Asian Beauty at Chalhoub Group. This is a Commercial Brand Manager role leading growth and development of an exciting portfolio of Asian Beauty brands across the GCC.
Company Overview
Chalhoub Group has been a partner and creator of luxury experiences in the Middle East for over seven decades. The Group operates as a hybrid luxury retailer with a curated portfolio of over 10 owned brands and distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories. The Group delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Chalhoub Group brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. The Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and is a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and has pledged to reach Net Zero by 2040.
Role Purpose
You will manage a regional portfolio spanning skincare and haircare, taking ownership of commercial performance and brand execution across multiple markets and channels. You will combine strong analytical thinking with creativity, agility and passion for the beauty industry to translate global brand strategies into locally relevant plans that drive growth.
Key Responsibilities
Commercial Planning & Performance
- Own the commercial planning and performance of the portfolio, driving both sell-in and sell-out across the region.
- Build annual business plans, sales targets and budgets in partnership with local teams, retailers and brand principals.
- Monitor commercial KPIs and market performance, identifying gaps and implementing corrective action plans.
Strategy & Go-to-Market
- Develop localized go-to-market strategies aligned with global brand direction and individual market dynamics.
- Analyse sales trends, consumer behaviour, shopper insights and retail performance to identify opportunities for growth.
- Bring new ideas and identify opportunities to scale both established and high-potential brands within the portfolio.
Campaign & Launch Execution
- Lead the regional execution of new launches, novelties, activations and BTL campaigns.
- Manage A&P and marketing budgets, ensuring investment is focused on activities that deliver commercial impact.
Retail & Channel Management
- Partner closely with Key Account Managers and retail partners to drive strong execution across stores, e-commerce and marketplaces.
- Ensure operational excellence across the portfolio, including in-store execution, VM initiatives and GWP activities.
Stakeholder Management
- Work closely with global brand partners, Key Account Managers, local market teams, Supply Chain and external retail partners.
- Build strong relationships with global and local stakeholders, influencing teams across multiple markets to deliver against the brand strategy.
Qualifications & Experience
- 6–8 years of relevant experience within Beauty, FMCG or a similarly fast-paced consumer environment.
- Strong Beauty category knowledge; experience within skincare and/or haircare would be highly advantageous.
- Asian Beauty, K-Beauty, J-Beauty or C-Beauty exposure would be a strong advantage, but is not essential.
- Experience managing brands across multiple channels, ideally including retail, e-commerce and marketplaces.
- GCC or regional market exposure would be highly advantageous.
- Strong commercial acumen with hands-on experience across sales planning, forecasting, budgeting and performance management.
Skills & Competencies
- Strong analytical capabilities and confidence using data to identify performance gaps and growth opportunities.
- Excellent stakeholder management, influencing and relationship-building skills.
- A proactive, entrepreneurial and resourceful mindset – someone who is comfortable rolling up their sleeves and making things happen.
- A combination of commercial discipline and creative flair, with the confidence to bring new ideas and challenge existing ways of working.
Additional Information
Chalhoub Group offers a competitive benefits package which includes health care, child education contribution, remote and flexible working policies and exclusive employee discounts. The Group provides enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Assessments and interviews should be completed independently and without assistance from generative AI tools.