Brand Coordinator

Role Overview

Brand Coordinator at Apparel Group. The role supports the development and execution of brand strategies, brand asset creation, and brand consistency across all company channels.

Role Purpose

To assist in developing and implementing brand strategies that drive business growth and brand awareness, while maintaining consistency across all marketing and communications channels.

Key Responsibilities

Brand Strategy & Development

• Assist in developing and implementing brand strategies to drive business growth and brand awareness
• Stay up-to-date with industry trends, competitor activity, and market research to inform brand strategy

Brand Assets & Content

• Support the creation of brand assets, including visual content, campaigns, and marketing materials

Brand Consistency & Channel Management

• Manage and maintain brand consistency across all channels, including social media, website, and advertising

Cross-Functional Collaboration

• Coordinate with internal teams, such as marketing, creative, and external agencies to ensure brand alignment

Analysis & Reporting

• Analyze and report on brand performance metrics, including social media engagement and campaign results

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or related field
• 1–3 years of experience in brand management, marketing, or a related field

Skills & Competencies

• Strong understanding of brand development and management principles
• Excellent communication, organizational, and project management skills
• Ability to work in a fast-paced environment and meet deadlines
• Proficiency in Adobe Creative Suite
• Proficiency in social media platforms
• Proficiency in Microsoft Office