Brand Communications Manager – Wholesale and Franchise

Role Overview

Brand Communications Manager – Wholesale and Franchise at Abdul Latif Jameel Group - Toyota KSA, based in Saudi Arabia.

Company Overview

Abdul Latif Jameel Motors operates through a unique relationship with Toyota Motor Company. The organization has grown continuously to become one of the leading entities in the automotive sector in Saudi Arabia and one of the leading independent Toyota distributors in the world.

Role Purpose

To manage the roll-out and implementation of communication initiatives and creative guidelines under brand campaigns for the wholesale and franchise network.

Key Responsibilities

Campaign Management

• Present proposed communication and activation campaigns using an integrated approach to management for approval.
• Brief marketing teams on campaign and brief requirements and coordinate campaign delivery.
• Brief agencies on client requirements.
• Assess quality of responses to brief.

Brand Implementation

• Ensure implementation of corporate identity guidelines under the new brand philosophy.
• Manage consistent brand guidelines implementation across point-of-sale.

Performance & Monitoring

• Set consistent KPI measures and ensure campaigns are recorded and registered with monitoring systems including pre/post tests and web analytics.
• Analyze the results of advertising and branding work with a focus on results and learning.

Budget & Operations

• Allocate and control budget expenditure by project.
• Report and record expenditure daily.
• Manage timelines to ensure communications are developed in a timely and organized way.

Qualifications & Experience

• Bachelor's degree in commercial subject such as Marketing or Business.
• 3–5 years of practical experience.
• Relevant marketing experience essential.
• Advertising and communications experience with particular knowledge of brand guidelines implementation across point-of-sale.
• Automotive or FMCG experience a plus.
• Accustomed to working with agencies or within the agency model.
• Exposure to the principles of media buying and analysis or demonstrate a willingness to learn.

Skills & Competencies

• Adherence to briefing principles and media buying disciplines and processes.
• Excellent computer skills with working knowledge of Windows applications.
• Proficiency in English and Arabic languages (essential).
• Strong organization and project management skills.
• Good communication and personnel management skills.
• Ability to present and persuade on subjective matters.