Brand Communications Manager – Retail and Internal

Role Overview

Brand Communications Manager – Retail and Internal at Abdul Latif Jameel Group - Toyota KSA, based in Saudi Arabia. This role manages the rollout and implementation of communication initiatives and creative guidelines under brand campaigns for the wholesale and franchise network.

Company Overview

Abdul Latif Jameel Motors, through its unique relationship with Toyota Motor Company, has grown continuously to become one of the leading entities in the automotive sector in Saudi Arabia and one of the leading independent Toyota distributors in the world.

Role Purpose

To oversee the execution and implementation of communication initiatives and creative guidelines across brand campaigns targeting the wholesale and franchise network, ensuring consistency, quality, and timely delivery of all marketing and internal communications.

Key Responsibilities

Campaign Management & Coordination

• Present proposed communication and activation campaigns using an integrated approach to management for approval.
• Brief marketing teams on campaign and brief requirements and coordinate campaign delivery.
• Brief agencies on client requirements.
• Manage timelines to ensure communications are developed in a timely and organized way.

Brand Implementation & Guidelines

• Ensure implementation of corporate identity guidelines under the new brand philosophy.
• Drive adherence to briefing principles and media buying disciplines and processes.

Budget & Financial Control

• Allocate and control budget expenditure by project.
• Report and record expenditure daily.

Monitoring & Performance Analysis

• Set consistent KPI measures and ensure campaigns are recorded and registered with monitoring systems.
• Monitor pre and post tests, web analytics, and other tracking mechanisms.
• Assess quality of responses to brief.
• Analyze the results of advertising and branding work with focus on results and learning.

Qualifications & Experience

• Bachelor's degree in a commercial subject such as Marketing or Business.
• 3 to 5 years of practical marketing experience.
• Relevant marketing experience is essential.
• Advertising and communications experience with particular knowledge of brand guidelines implementation across point-of-sale.
• Automotive or FMCG experience is a plus.
• Accustomed to working with agencies or within the agency model.
• Exposure to the principles of media buying and analysis or demonstrated willingness to learn.

Skills & Competencies

• Excellent computer skills with working knowledge of Windows applications.
• Proficiency in English and Arabic languages, essential.
• Strong organization and project management skills.
• Good communication and personnel management skills.
• Ability to present and persuade on subjective matters.
• Focus on and ability to analyze the results of advertising and branding work.

Additional Information

• Total monthly pay: 22,000 SAR.
• This role is open for Saudi Nationals only.