وصف الوظيفة
Role Overview
Boutique Marketing Manager at Chanel, based in Abu Dhabi. Reporting to the Boutique Director, you will drive client marketing initiatives to increase client knowledge, develop relationships, and enhance the boutique's influence and client experience.
Key Responsibilities
Client Analysis & Insights
- Set up and monitor client analysis on a regular basis.
- Ensure the quality of the client database through capture, cleansing, and data extraction.
- Transform complex data into compelling PowerPoint reports and visual insights to drive clienteling objectives and strategies.
- Regularly report to the Boutique Director on marketing activity results, boutique clients, competitive intelligence, trends, and luxury retail developments.
CRM Strategy & Implementation
- Set yearly CRM objectives with the Boutique Director in coordination with the CRM & Digital team and implement action plans.
- Share CRM tools with the team and implement appropriate guidelines.
- Ensure implementation and compliance with Boutique procedures.
- Support and empower Fashion Advisors to use CRM and digital tools to create meaningful and personalized relationships with clients.
- Follow individual performance with each Fashion Advisor.
Client Experience & Service
- Ensure the sales team understands and deploys the House's strategy as the Ultimate House of Luxury.
- Support the Learning Manager and Boutique Director on ways to improve Client Experience in the boutique and motivate the sales team toward achievement of client experience objectives.
- Coordinate and follow up on client complaints and create relevant action plans to improve service level where needed.
- Organize and coordinate personalized services and experiences such as client birthdays, gifts, events, fashion shows, local treatments, and private appointments based on client segment and potential.
- Initiate improvement and launch of new in-store services and manage existing tools.
Events & External Engagement
- Serve as the main point of contact with the Fashion team Middle East and India for boutique event orchestration.
- Make quantitative and qualitative follow-up of client event feedback.
- Be the Ambassador of the Boutique to clients through personalized welcome during client events, appointments, and engagement with external bodies in the luxury, retail, and fashion sector.
Strategic Alignment
- Adapt and implement the marketing strategy within the boutique in close partnership with Boutique Management and the Regional Marketing team.
- Analyze data to deepen client knowledge, define clienteling objectives, and implement action plans to grow client engagement and retention.
Qualifications & Experience
- 5 years of experience in operational marketing, CRM, and/or client experience projects, preferably in fashion retail or luxury environments.
- Deep understanding of the local market with fashion sensitivity.
Skills & Competencies
- Leadership and strong communication skills.
- Attention to detail.
- Excellent analytical mindset.
- Organizational skills.
- English is required; Arabic is a plus.
Additional Information
Key Partners
- Boutique Director
- Sales Managers
- Learning Manager
- Fashion Advisors
- Europe and Middle East CRM and Marketing teams
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