Associate Director of Ads Sales

Role Overview

Associate Director of Ads Sales at Careem, based in the UAE, KSA, and Egypt region.

Company Overview

Careem is building the Everything App for the greater Middle East, enabling earnings for over 2.5 million Captains and simplifying the lives of more than 70 million customers. The company operates in 70+ cities across 10 countries, from Morocco to Pakistan. Careem Ads is redefining how brands connect with consumers across the region's leading super-app ecosystem.

Role Purpose

Drive agency adoption of Careem Ads and build the agency-led commercialization model across the UAE, KSA, and Egypt, turning agency relationships into a structured, multi-million dollar revenue channel while architecting the agency ecosystem and shaping the operating model as the business scales across the multi-market region.

Key Responsibilities

Strategy & Go-to-Market

• Develop and own the UAE, KSA, and Egypt go-to-market strategy across the Big 6 holding groups, including annual JBPs, reseller models, and multi-market expansion plans.
• Own and evangelize Careem Ads' value proposition, equipping agencies with the narrative, data, and proof points to pitch Careem Ads confidently to clients.
• Influence Careem Ads' revenue plan for non-endemic businesses by scaling agency-led buying and unlocking multimillion-dollar contributions through structured partnerships, playbooks, and new channel expansion.
• Contribute to shaping scalable sales enablement material and run agency roadshows.
• Act as a core member of the founding team building Careem Ads' infrastructure, playbooks, brand narrative, and go-to-market approach.
• Represent Careem Ads to build market presence and credibility.

Relationship Management

• Manage strategic relationships with agency leadership and own a defined agency revenue pipeline target.
• Manage and develop a growing team of Agency Partner Managers.
• Drive excellence in pipeline planning, forecasting, relationship mapping, and quarterly business reviews.
• Deliver revenue directly across the agency portfolio and identify untapped growth opportunities.

Operations & Governance

• Establish the operating rhythm, success metrics, and governance for the Agency Partnerships function, including pipeline coverage, solution adoption goals, roadshows, and JBP attainment.

Product & Innovation

• Lead strategic feedback to Product, Measurement, Creative Ops, and Finance, guiding prioritization of formats, measurement solutions, and reporting needs for agencies.
• Drive agency demand for new innovation and beta pilots.

Qualifications & Experience

• 12–15+ years in media sales, digital advertising, or agency partnerships across tech, with a proven track record of building and scaling agency ecosystems and exceeding revenue targets.
• Strong analytical skills and comfort using data and tools such as Excel and BI to build forecasts and defend commercial plans.
• Working knowledge of the competitive media landscape, particularly digital platforms including Meta, Google, TikTok, Snap, and Amazon, and retail media.
• Experience with non-endemic categories and brand advertising ecosystems.
• Experience building or scaling a partnership function from scratch, not just operating within an existing one.
• Experience integrating AI tools into workflows including forecasting, reporting, and campaign operations to drive efficiency gains.

Skills & Competencies

• Executive presence capable of influencing senior stakeholders including C-suite across agencies and large advertisers.
• Fluency in English and Arabic.
• Entrepreneurial and strategic thinking comfortable in ambiguous, 0-to-1 environments.

Additional Information

• Work 4 days a week in office and 1 day from home; work remotely from any country in the world for 30 days a year.
• Unlimited vacation days per year.
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
• Opportunity to work and learn from inspiring colleagues in a purposeful organisation dedicated to creating impact in the region.